“…From an evolutionary perspective, however, one key function of being a moral person is to maintain a moral reputation, thereby attracting cooperators and avoiding social exclusion (Nowak & Sigmund, 2005;Sperber & Baumard, 2012;Vonasch et al, 2018). One of the best ways to acquire and maintain a moral reputation is to internalize a strong moral character (Heintz et al, 2016;Trivers, 1971). Facing various moral tests in daily life, moral character can prompt people to act in socially desirable ways (Jordan et al, 2016;Jordan & Rand, 2020;Paulhus, 1984), and serve to appear moral to others (Batson et al, 1997(Batson et al, , 1999Lönnqvist et al, 2015;Shaw et al, 2014).…”