The choice of information sources and marketing channel of Bali cattle farmers in Bali Province

Dewi, Ni Made Ari Kusuma; Syahlani, Suci Paramitasari; Haryadi, F. Trisakti

doi:10.1515/opag-2021-0018

Cited by 7 publications

(8 citation statements)

References 45 publications

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“…To improve the efficiency of beef cattle markets in the studied area, farmers should form groups and associations to improve access to information, increase participation in formal markets (MBA), and reduce transaction costs (Onibon 2004). Promoting MBA markets will reduce intermediaries and make the marketing system efficient because the shorter the channel, the more efficient the trade (Dewi et al 2021). Local governments should invest in livestock markets and road infrastructure because participation and access to livestock markets are influenced by good road conditions and access to market information.…”

Section: Discussionmentioning

confidence: 99%

Marketing efficiency analysis of beef cattle markets: A case study from the Republic of Benin

Akouegnonhou

Demirbaş

Adanacıoğlu

2023

Mediterranean Agricultural Sciences

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This research aimed to assess the efficiency of beef cattle markets in the Republic of Benin. Primary data were collected from face-to-face surveys of a random sample of 600 respondents consisting of 300 beef cattle farmers and 300 beef cattle traders participating in self-managed beef cattle markets (MBA) and traditional beef cattle markets (MT). Different marketing channels were identified in the selected beef cattle markets: Channel I, Farmer-Slaughterhouse/Butchery; Channel II, Farmer-Collector-Wholesaler-Slaughterhouse/Butchery; Channel III, Farmer-Collector-Slaughterhouse/Butchery; and Channel IV, Farmer-Wholesaler- Slaughterhouse/Butchery. Channel I appears to be the most efficient in both markets with a marketing efficiency of 2.57 in MBA markets and 1.23 in MT markets. The average marketing efficiencies are 1.25 and 0.97 in MBA and MT markets, respectively. The marketing efficiency analysis showed that MBA markets are more efficient than MT markets. To increase the marketing efficiency of farmers, MT markets should be converted into MBA markets. Facilitating transportation and access to market information are critical factors for increasing farmers' marketing efficiency.

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Section: Discussionmentioning

confidence: 99%

Marketing efficiency analysis of beef cattle markets: A case study from the Republic of Benin

Akouegnonhou

Demirbaş

Adanacıoğlu

2023

Mediterranean Agricultural Sciences

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“…Meanwhile, secondary data were obtained by searching pieces of literature and related documents [1]. The data collected in this study were analyzed using qualitative descriptive methods [12].…”

Section: Methodsmentioning

confidence: 99%

Characteristics of the KUB Chicken Market in Fulfilling the Needs of Traditional and Religious Ceremonies in Bali Province

Putri¹,

Hellyward²,

Sitiari³

et al. 2023

Proceedings of the 2nd Multidisciplinary International Conference, MIC 2022, 12 November 2022, Semarang, Central Java, Indonesi

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The Kampung Unggul Balitbangtan (KUB) chicken is a superior native chicken, and its rearing aims to meet the protein needs and demands of materials for various religious activities, especially in Bali Province. The high demand for KUB chickens with some feather color specification has implications for scarcity and selling prices. The purpose of this research was to map the characteristics of KUB chicken demand in terms of color for traditional and religious ceremonies in Bali Province. This research was conducted in July-October 2021 in eight districts and one municipality in Bali Province. The respondents in this study were 179 people, consisting of 89 household consumers and 90 traders. These respondents were determined using the multi-stage sampling method. Data collection was conducted through questionnaire survey and observation. The data collected were analyzed using a qualitative descriptive method. The results show that the KUB chicken colors most demanded by household consumers were brumbun (76.40%), white (10.11%), black (8.99%), and red (1.12), followed by other colors (1.12%). Purchase decisions by the majority of consumers were based on considerations of color specification (65.17%) and type of chickens (33.71%). Meanwhile, location, price, and services were not the main considerations for consumers in making purchase decisions. The high demand for brumbuncolored KUB chickens had an impact on chicken scarcity and the difficulty traders had to face to meet the demand (valued more than 45%). In conclusion, the demand for KUB chickens is still high, but KUB chickens are only available in a limited number. Therefore, efforts to increase their population in Bali Province are necessary.

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“…A total of 59% of farmers have more than 15 years of experience; surprisingly, they are less accessible to the direct market access (Table 1). Cattle farmers favoured indirect marketing channels facilitated by intermediaries or middlemen who acted as liaisons between farmers and slaughterhouses or inter-island merchants; as a result, they were deprived of direct market access for an extended period of time (Dewi et al, 2021). Older farmers may tend to be more risk-averse and conservative in their attitudes (Abu et al, 2014;Adeoti, 2014).…”

Section: Social Characteristics Of Farmersmentioning

confidence: 99%

Technological Acceptance of Cattle Farmers in Mobile Applications for Livestock Digital Marketing

Triatmojo,

Qui,

El Sayed

et al. 2024

BuletinPeternak

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The farmers have encountered challenges in conducting livestock trade due to the absence of dealer activity caused by Anthrax and Foot Mouth Disease (FMD) epidemics. In this context, it is crucial to utilize technology in livestock marketing to obtain current market information from distant marketplaces and reduce the risk of contagion. To meet these purposes, a mobile phone application has been developed in order to be used by cattle farmers; after that, market testing has been conducted to gain feedback and determine the segmentation. Thus, the study aimed to examine the differences in the perceived ease of use, perceived usefulness, and social impact amongst farmers who are willing and unwilling to embrace a mobile phone application for digital marketing. A total of 968 cattle farmers were surveyed with stratified random sampling techniques in the Special Region of Yogyakarta. The data obtained were analyzed using mean difference inferential analysis. The result showed that farmers with various categories of age, education, farm revenue, farmers group, farmer experience, cattle ownership, and regions have significantly different (p<0.01) perceived usefulness (PU), perceived ease of use (PE), and social influence (SI) on mobile applications for livestock digital marketing. Furthermore, farmers willing to adopt mobile application have significantly higher (p<0.01) PU, PE, and SI factors. This study recommends mobile app developers evaluate potential user needs and background factors that may influence farmers' interest.

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The choice of information sources and marketing channel of Bali cattle farmers in Bali Province

Cited by 7 publications

References 45 publications

Marketing efficiency analysis of beef cattle markets: A case study from the Republic of Benin

Marketing efficiency analysis of beef cattle markets: A case study from the Republic of Benin

Characteristics of the KUB Chicken Market in Fulfilling the Needs of Traditional and Religious Ceremonies in Bali Province

Technological Acceptance of Cattle Farmers in Mobile Applications for Livestock Digital Marketing

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