The changing marketing orientation within the business model of an international retailer – IKEA in China over 10 years

Burt, Steve; Dawson, John A.; Johansson, Ulf; Hultman, Johan

doi:10.1080/09593969.2020.1857294

Cited by 6 publications

(6 citation statements)

References 79 publications

(92 reference statements)

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“…The study further contributes to previous literature of IKEA's business model (Hedman and Kalling, 2003; Sorescu et al , 2011) and specific aspects of the IKEA business model (see e.g. Edvardsson and Enquist, 2011; Burt et al , 2016, 2021) by outlining the exploration phase in further detail. Although the activities of the exploration phase – interpreting, interrelating and integrating – stem from a specific case, we believe, following the potential of qualitative in-depth case studies (Dyer and Wilkins, 1991; Doz, 2011), that they may provide value for analysing what digitalisation or any other current or future trend means to retail businesses apart from IKEA.…”

Section: Discussionmentioning

confidence: 66%

“…Hedman and Kalling, 2003; Sorescu et al , 2011) and subject to in-depth case studies of the development of specific aspects related to the IKEA business model over time (see e.g. Salzer, 1994; Jonsson, 2007; Tarnovskaya et al , 2008; Edvardsson and Enquist, 2011; Hellström and Nilsson, 2011; Burt et al , 2016, 2021). In addition, there are several studies of various aspects related to digitalisation, including store format development (Hultman et al , 2017) and comparison of IKEA's digital catalogue and website (Garnier and Poncin, 2019).…”

Section: Methodsmentioning

confidence: 99%

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Exploring digitalisation at IKEA

Hagberg

Jönsson

2022

IJRDM

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PurposeThe paper aims to clarify how an incumbent retail organisation explores digitalisation for its existing business.Design/methodology/approachThe paper draws from an in-depth case study of home-furnishing retail giant, IKEA conducted with semi-structured interviews, participant observations and document analyses.FindingsIn the exploration phase of digitalisation, three major activities – interpreting, interrelating and integrating – illuminate how the exploration process can be organised in practice.Originality/valueAlthough digitalisation ranks amongst the most significant ongoing transformations in retail businesses, research on how incumbent retail organisations have engaged in exploring digitalisation in practice has remained scarce. The paper contributes insights into digitalisation processes in retail businesses that may also apply to other trends affecting the retail industry.

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Section: Discussionmentioning

confidence: 66%

Section: Methodsmentioning

confidence: 99%

Exploring digitalisation at IKEA

Hagberg

Jönsson

2022

IJRDM

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“…It aims to satisfy the requirements of customer segments and ensure customer satisfaction through localization. For instance, Chinese people are not used to assembling furniture on their own, therefore more home delivery and assembly are provided in IKEA in China [11].…”

Section: Relationship With Employees Suppliers and Customersmentioning

confidence: 99%

Application of Sustainable Development Theory in Furniture Industry Development—A Case Study of IKEA

Li¹,

Lin²,

Zhu³

2022

Advances in Social Science, Education and Humanities Research

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In recent years, more and more enterprises are required to disclose their sustainability reports, which means that sustainability plays an important role in the expansion and operation of global enterprises. Sustainability is also used to measure the development status and cultural orientation of the society. The furniture industry needs to be closely connected with the environment, economy, and society, so the theory of sustainable development is widely used in this industry. This paper chooses IKEA as the representative of the furniture enterprise to study and analyze its internal culture and definition of sustainable development, implementation strategy of the triple bottom line, existing defects, and development space, so as to help us better study the sustainable development of other industries.

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“…[13,14] Burt et al 's report on an interview-based study of IKEA in China over ten years and IKEA's marketing strategy in different countries revealed that the business model of IKEA in China, through incremental change, has become quite different from that found in Europe and the US and that it is possible to operate internationally through a fairly standardized concept in markets that are very different from that where the business concept originated though there are limits to retail standardization and some adaptation is needed. [15,16] Chen's research and Johnson et al's study focus on reasons why Costco can achieve success in this highly competitive world and Costco's marketing strategy as well as its risk management. [17,18]…”

Section: Introductionmentioning

confidence: 99%

The Marketing Model of Chinese Warehouse Retailers under the New Retail Background

Yi¹,

Zhang²,

Zhang³

2022

Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

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New retailing refers to companies relying on the Internet to upgrade and transform the production, circulation, and sales processes of commodities through the use of advanced technology such as big data and artificial intelligence, thereby reshaping the business structure and ecosystem, and providing online services. It is a new retail model that integrates offline experience and modern logistics deeply. New media marketing is an increasingly vigorous marketing model, and more and more industries have begun to participate in it, including warehouse supermarkets. This article will start from this point and discuss how warehouse supermarkets can use new media to market under the background of new retail. This study found that warehouse supermarkets can increase their awareness and sales in the short term through influencers, but this approach does not provide the company with long-term sustainability. To avoid the possible negative effects of influencer marketing, the company inevitably needs to establish brand image and customer loyalty. Underlying the rapid development of China's e-commerce, it can be possible to conduct more research in the future on how to conduct new media marketing while also establishing a brand image faster and ensuring customer retention.

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The changing marketing orientation within the business model of an international retailer – IKEA in China over 10 years

Cited by 6 publications

References 79 publications

Exploring digitalisation at IKEA

Exploring digitalisation at IKEA

Application of Sustainable Development Theory in Furniture Industry Development—A Case Study of IKEA

The Marketing Model of Chinese Warehouse Retailers under the New Retail Background

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