The Causes of Impulse Buying Behavior among Iranian Shoppers

Foroughi, Amir; Buang, Nor Aishah; Senik, Zizah Che; Hajmirsadeghi, Reihaneh Sadat; Bagheri, Mehdi Mohamad

doi:10.5539/ass.v10n21p64

Cited by 13 publications

(18 citation statements)

References 16 publications

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“…The association between hedonic motivation and the urge to buy impulsively was significant, supported by the results of the Foroughi et al (2013) study. According to which hedonism has many ways to drive consumers' impulsiveness and generate urges to buy impulsively.…”

Section: Acceptedsupporting

confidence: 69%

Impulse Buying Behavior of Footwear Purchasers: A Structural Model

Nawaz

Dastgeer

Kashif

2023

CMR

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The current research aimed to ascertain the impact of the in-store factors on the impulse purchasing behavior of Pakistani' footwear consumer'. Do the in-store factors, store environment, store promotions, friendly employees, hedonic motivation, good mood, and impulse buying tendency influence the consumers when they visit the store or not? The research design took a deductive approach and survey strategy as methodological tools. The consumers of the footwear industry were approached and asked to complete the questionnaires. The study took a total sample size of 250. The recollected questionnaires were 218 out of 250, making it a response rate of 87 percent. The structural equation modeling technique (SEM) was used with AMOS's help to analyze the data. The finding elaborated on the positive and significant impact of all the in-store factors, like the atmosphere,friendly staff, sales, etc., on consumers' impulse buying behavior. The urge to buy impulsively plays a pivotal part in the in-store factors and impulse buying behavior. This study took the in-store factors of impulse buying behavior in Pakistan's footwear industry, which no researcher has studied until now.

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Section: Acceptedsupporting

confidence: 69%

Impulse Buying Behavior of Footwear Purchasers: A Structural Model

Nawaz

Dastgeer

Kashif

2023

CMR

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“…So, hypothesis (H5) is accepted. This finding is not consistent with the study of Coley and Burgess [37] but consistent with the study of Foroughi et al [38]. Furthermore, online apparel shoppers were asked to choose any apparel items that they had previously purchased impulsively from an e-commerce apparel website.…”

Section: Discussionsupporting

confidence: 41%

“…They observed a connection between consumer impulsive purchases and income. Foroughi et al investigated how customer demographics affected impulsive purchasing patterns for different product categories among Iranian consumers [38]. They found a correlation between consumer age and impulse buying behaviour finding an inverse link between the two.…”

Section: Demographic Factorsmentioning

confidence: 99%

Effect of demographic factors and apparel product categories on online impulse buying behaviour of apparel consumers

Trivedi¹,

Joshi²,

Chatterjee³

et al. 2023

Text Leather Rev

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The role of demographic factors (age, gender, income, education, and occupation) and various apparel product categories on the online impulse buying behaviour (OIBB) of apparel consumers is investigated in this research. Data was collected using a convenience sampling (non-probability) method. The 404 apparel customers in Delhi (NCR) participated in the survey using a structured questionnaire. Multiple regression, percentage analysis, and chi-square tests were performed for data analysis. The multiple regression results revealed that gender, age, education, and occupation were significantly and inversely associated with the impulse buying behaviour of apparel consumers. Further, the results indicated that income was significant and directly associated with the OIBB for apparel consumers. ANOVA findings indicated that apparel consumers’ demographic factors (age, gender, income, education, and occupation) have a significant simultaneous impact on the OIBB of apparel consumers. It was found that the T-shirt was the most popular online apparel product category for the impulsively purchased item (32.43% out of 11 apparel product categories). The research findings provide recommendations for e-retailers to improve marketing strategies to enhance online buying among apparel consumers.

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“…Many empirical studies have proven that the benefits of technology (Ozturk, Nusair, Okumus, & Hua, 2016), ease of information utilization (Al-Debei & Al-Lozi, 2014), and mobile characteristics have a significant positive effect on hedonic values (Ltifi, 2018). This hedonic value is also an important factor in driving impulse purchases (Foroughi, Buang, Senik, & Hajmisadeghi, 2013). In other words, a customer's perceived value can be a trigger for impulse buying.…”

Section: Methodsmentioning

confidence: 99%

Factors affecting consumers’ impulsive buying behavior in tourism mobile commerce using SEM and fsQCA

Um¹,

Chung

Stienmetz

2022

Journal of Vacation Marketing

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Transactions through mobile commerce for tourism-related products and services are increasing. This phenomenon can lead to impulse buying due to technological features and personal inclinations. However, few studies have shed light on the phenomenon empirically. The purpose of this study is to investigate what motivates buyers to purchase tourism products through mobile commerce and how these motives impact consumers’ impulse buying behavior. First, we interviewed participants to study their motivation for mobile commerce application use. Then, we extracted the motivation factors and examined how these factors affect impulse purchase intentions for tourism products through mobile commerce applications. To do this, we administered a questionnaire survey. In addition, fuzzy-set qualitative comparative analysis (fsQCA) provided in-depth analysis of factors that can influence impulse buying. Results show that convenience and ubiquity have an effect on perceived value. Furthermore, perceived value, notice of special promotion, and impulsiveness have a direct effect on impulse buying behavior. According to the results of the fsQCA, not only impulsiveness but also other factors can serve as antecedents to impulse buying behavior.

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The Causes of Impulse Buying Behavior among Iranian Shoppers

Cited by 13 publications

References 16 publications

Impulse Buying Behavior of Footwear Purchasers: A Structural Model

Impulse Buying Behavior of Footwear Purchasers: A Structural Model

Effect of demographic factors and apparel product categories on online impulse buying behaviour of apparel consumers

Factors affecting consumers’ impulsive buying behavior in tourism mobile commerce using SEM and fsQCA

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