“…Indeed, the theme of similarity unites seemingly distinct research traditions, such as work on attraction (Byrne, 1971;Newcomb, 1961), relationships (Berscheid & Reis, 1998;Murray et al, 2002), stereotyping and prejudice (Allport, 1954;Tajfel & Turner, 1986), balance (Heider, 1958), social identity (Brewer, 1979;Tajfel & Turner, 1986), self-verification (Swann, 1996, and terror management (Greenberg, Pyszczynski, & Solomon, 1986;Solomon et al, 1991). Note that, despite the range of similarity explored in the above research, it almost 1 Some researchers have made a distinction between the motive to acquire information (e.g., the self-assessment motive; Trope, 1983) and the motive to confirm the validity of information that one has already acquired (e.g., the self-verification motive; Swann, 1996).…”