The causal relationship between risk and trust in the online marketplace: A bidirectional perspective

Kim, Gimun; Koo, Hoon-Young

doi:10.1016/j.chb.2015.11.005

Cited by 55 publications

(62 citation statements)

References 34 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…This study's findings highlight the need for the hospitality sector to act proactively to overcome the challenges of risk on the supply side of Airbnb before the negative impacts take hold. These negative aspects can be overcome by implementing legislation, providing education, and encouraging collaboration among tourism operators within the accommodation sector, in the knowledge that the online marketplace is conducive to unexpected and unpredicted risks [144].…”

Section: Conclusion and Policy Implicationsmentioning

confidence: 99%

Risk Perceptions of Airbnb Hosts: Evidence from a Mediterranean Island

2018

View full text Add to dashboard Cite

In the context of the sharing economy, Airbnb has become a formidable mode of accommodation in the tourism industry worldwide, with a presence in over 34,000 cities in 191 countries. However, the risks associated with online bookings are significant dimensions of this e-market domain. This study assesses Airbnb hosts' perceived risks and investigates the effects of service, financial, safety and security, psychological and political risks on the host's satisfaction and intention to continue and recommend this business to potential hosts. A survey was administered to 221 Airbnb hosts located in Northern Cyprus. Structural equation modeling (SEM) was used to test the proposed conceptual model. The results revealed that host satisfaction is negatively influenced by financial and safety and security risks; continuance intention is negatively affected by financial, safety and security, and political risks; intention to recommend this business is negatively affected by political risk; and psychological risk increases satisfaction and intention to continue and recommend. By highlighting the theoretical and managerial implications, this study informs Airbnb management of the potential risks associated with this peer-to-peer (P2P) business in order to minimize the associated risks, enhance host satisfaction and the quality of their services, and encourage hosts to recommend Airbnb to their peers.

show abstract

Section: Conclusion and Policy Implicationsmentioning

confidence: 99%

Risk Perceptions of Airbnb Hosts: Evidence from a Mediterranean Island

2018

View full text Add to dashboard Cite

show abstract

“…It states that people seek a balance between potential risks and benefits, e.g. in e-commerce from Dinev et al [8], in online market places from Kim et al [23] or from Lankton et al in social networks [25,3]. We discovered that, in the context of Smart TVs, functionality outweighs privacy concerns.…”

Section: Related Workmentioning

confidence: 85%

Exploring Consumers’ Attitudes of Smart TV Related Privacy Risks

Ghiglieri

Volkamer

Renaud

2017

Human Aspects of Information Security, Privacy and Trust

View full text Add to dashboard Cite

A number of privacy risks are inherent in the Smart TV ecosystem. It is likely that many consumers are unaware of these privacy risks. Alternatively, they might be aware but consider the privacy risks acceptable. In order to explore this, we carried out an online survey with 200 participants to determine whether consumers were aware of Smart TV related privacy risks. The responses revealed a meagre level of awareness. We also explored consumers' attitudes towards specific Smart TV related privacy risks. We isolated a number of factors that influenced rankings and used these to develop awareness-raising messages. We tested these messages in an online survey with 155 participants. The main finding was that participants were generally unwilling to disconnect their Smart TVs from the Internet because they valued the Smart TV's Internet functionality more than their privacy. We subsequently evaluated the awareness-raising messages in a second survey with 169 participants, framing the question differently. We asked participants to choose between five different Smart TV Internet connection options, two of which retained functionality but entailed expending time and/or effort to preserve privacy.

show abstract

“…Online marketplaces, such as eBay, Amazon and Airbnb, have dominated current e-commerce economy in this digital era [8], [19], [22], [28], [33]- [34], [42]. There have been hundreds of online marketplaces in the globe and the number is just growing.…”

Section: Introductionmentioning

confidence: 99%

A Conjoint Approach to Understanding Online Buyers’ Decisions towards Online Marketplaces

Song

2020

J. theor. appl. electron. commer. res.

View full text Add to dashboard Cite

The marketplace-based e-commerce is the dominant type so far. Therefore, it is important to understand the decisional attributes and their relevance for online consumers when choosing marketplaces. However, little research is devoted to this issue. This paper outlines seven attributes of marketplace based on three theories, including ease of use, usefulness, logistics service quality, effectiveness of feedback mechanisms, effectiveness of escrow service, effectiveness of information security services, and effectiveness of dispute resolution mechanisms. Via conjoint analysis methodology, we find that for the whole sample effectiveness of dispute resolution is the most important attribute, whereas logistics service quality is the least important one. The results further reveal gender has impacts on the relative strength of each attribute: while male buyers think some attributes (i.e., effectiveness of dispute resolution mechanisms and effectiveness of information security services) are more important than others (i.e., logistics service quality), female buyers consider that each attribute is equally important. This study suggests that institutional theory and technology adoption model offer more relevant theoretical perspective than the logistics service theory for marketplace choice. Though having limitations including focusing on young users in one region, this paper offers several theoretical contributions to research and some insights for practice.

show abstract

The causal relationship between risk and trust in the online marketplace: A bidirectional perspective

Cited by 55 publications

References 34 publications

Risk Perceptions of Airbnb Hosts: Evidence from a Mediterranean Island

Risk Perceptions of Airbnb Hosts: Evidence from a Mediterranean Island

Exploring Consumers’ Attitudes of Smart TV Related Privacy Risks

A Conjoint Approach to Understanding Online Buyers’ Decisions towards Online Marketplaces

Contact Info

Product

Resources

About

The causal relationship between risk and trust in the online marketplace: A bidirectional perspective

Cited by 55 publications

References 34 publications

Risk Perceptions of Airbnb Hosts: Evidence from a Mediterranean Island

Risk Perceptions of Airbnb Hosts: Evidence from a Mediterranean Island

Exploring Consumers’ Attitudes of Smart TV Related Privacy Risks

A Conjoint Approach to Understanding Online Buyers&#8217; Decisions towards Online Marketplaces

Contact Info

Product

Resources

About

A Conjoint Approach to Understanding Online Buyers’ Decisions towards Online Marketplaces