In the context of the sharing economy, Airbnb has become a formidable mode of accommodation in the tourism industry worldwide, with a presence in over 34,000 cities in 191 countries. However, the risks associated with online bookings are significant dimensions of this e-market domain. This study assesses Airbnb hosts' perceived risks and investigates the effects of service, financial, safety and security, psychological and political risks on the host's satisfaction and intention to continue and recommend this business to potential hosts. A survey was administered to 221 Airbnb hosts located in Northern Cyprus. Structural equation modeling (SEM) was used to test the proposed conceptual model. The results revealed that host satisfaction is negatively influenced by financial and safety and security risks; continuance intention is negatively affected by financial, safety and security, and political risks; intention to recommend this business is negatively affected by political risk; and psychological risk increases satisfaction and intention to continue and recommend. By highlighting the theoretical and managerial implications, this study informs Airbnb management of the potential risks associated with this peer-to-peer (P2P) business in order to minimize the associated risks, enhance host satisfaction and the quality of their services, and encourage hosts to recommend Airbnb to their peers.
In studies of the impact of tourism, considerable attention has been given to the attitudes and perceptions of host communities toward tourism. However, most of these studies have focused on tourism in general and on sporadic alternative tourism in particular. This study aims to fill a gap in the research literature by examining residents’ perceptions of the economic, socio-cultural, and environmental sustainability of edu-tourism. It contributes to the limited literature on edu-tourism and to that on residents’ perceptions of tourism in small island developing states. A sample of 300 (N = 300) residents was surveyed in the city of Famagusta in Northern Cyprus to investigate residents’ attitudes toward the sustainability of edu-tourism. ANOVA and Cramér’s V tests were applied to analyze the perceptions of residents of the social, economic, and environmental impacts of edu-tourism. The influence of the socio-demographic characteristics of the residents on their perceptions and attitudes was of these issues was also examined. The study revealed that there is a variety of attitudes among residents toward the sustainability of edu-tourism and that, although residents are generally positive about edu-tourism, attitudes toward its social and environmental sustainability are mixed.
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