“…There are, however, reasons to believe that these effects may differ among groups of firms, products, and destinations, in which case such a restriction would not hold. Thus, for instance, impacts can be larger for time-sensitive products (e.g., Djankov et al, 2010) or in destinations with tougher competition (e.g., Mayer et al, 2013;and Carballo et al, 2013). Hence, we also generalize this equation to explore the existence of heterogeneous effects across those groups as follows:…”