volume 29, issue 1, P1-20 2020
DOI: 10.1108/mbr-07-2020-0154
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Noemi Sinkovics, Rudolf R. Sinkovics, Jason Archie-Acheampong

Abstract: Purpose This paper aims to propose an integrative framework that enables the mapping of firm activities along two dimensions of responsible business behavior: a width and a depth dimension. Width includes associative, peripheral, operational and embedded responsibility. In terms of depth, we identify delinquent, neutral, nascent, enhanced and advanced levels of responsibility. Design/methodology/approach The responsibility matrix is developed by drawing on the literature and the ambition to provide a more n…

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