Noemi Sinkovics, Rudolf R. Sinkovics, Jason Archie-Acheampong
This paper aims to propose an integrative framework that enables the mapping of firm activities along two dimensions of responsible business behavior: a width and a depth dimension. Width includes associative, peripheral, operational and embedded responsibility. In terms of depth, we identify delinquent, neutral, nascent, enhanced and advanced levels of responsibility.
The responsibility matrix is developed by drawing on the literature and the ambition to provide a more n…
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