The Brazilian popular in cinematographic audiovisual culture

Abstract

This paper’s object consists of the problematizations regarding the popular which are internal to the expressive formats (in this case, the feature film) specific to the audiovisual culture in Brazil. The goals of correlating the Brazilian popular with audiovisual culture result from these two crossed intuitions: a) we understand that the popular, when defined as an object, participates in the constitution of epistemological and artistic fields in the country, mediating them to some extent; b) the popular also becomes subsidies to the designations of the socio-technical audiovisual system in the country. From the cinematographic authorial tradition that emerged between the 1950s and 1960s, we understand that the examination of the historical-empirical resumptions of the problematization regarding the popular, in the interrelationships of the audiovisual system with the other systems that make up the cultural sphere in Brazil, offers an opportunity to reflect on how this system is inserted in the modes of perception and cognition in the arrangement of the modern societal complex, when it offers an alternative of meaning attributions based on its optical, graphic and oral code.