The Brazilian consumer's understanding and perceptions of organic vegetables: a Focus Group approach

Soares, L. L.S.; Deliza, Rosires; Oliveira, Silvana

doi:10.1590/s0101-20612008000100034

Cited by 25 publications

(25 citation statements)

References 16 publications

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“…Similar results were reported by Soares et al (2008) and Barreto et al (2012). The brand had a great influence on intention to purchase for some participants, implying confidence and safety for them, as well as helping them knowing what to expect from the product they take home.…”

supporting

confidence: 92%

“…The participants with complete high school degree (second session) who were familiar with the term, informed knowing it through the advertisements of yogurt on television: "I understand it only because I see it on television" (Woman, 20 years old). According to Soares et al (2008) the different media types play a strong role on food choice and consumption and when properly used provide guidelines for a healthy diet.…”

mentioning

confidence: 99%

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Consumers’ attitude and opinion towards different types of fresh cheese: an exploratory study

et al. 2016

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Fresh cheese stands out for its tradition and widespread consumption in Brazil. However, there is a lack of information on motivation towards the consumption of available fresh cheeses in the Brazilian market. Focus group sessions were used to explore consumers' attitude and opinion about fresh cheese. Products with different characteristics were used to stimulate discussion among participants including cheese with "no added salt", the claim "contains probiotic microorganisms" and products processed with goat milk. The salt content played an important role on the consumer intention to purchase of fresh cheese. Participants stated that they would consume cheese without salt only by following a medical prescription. However, the subjects declared that they would buy reduced salt cheese if such reduction would not compromise the flavor. The meaning of the claim "contains probiotic microorganisms" was often declared as unknown during the discussion. However, they would buy a probiotic product. In addition, it was mentioned that a premium price would be paid for such functional cheese. Participants declared that would buy goat cheese. Nevertheless, to pay a higher price over the conventional one was a controversial and debatable issue among consumers. Results revealed important implications for the development of marketing strategies for fresh cheese.

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supporting

confidence: 92%

mentioning

confidence: 99%

Consumers’ attitude and opinion towards different types of fresh cheese: an exploratory study

et al. 2016

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“…In the same way, the high price of organic foods emerges as one of the main barriers to consumption in many other countries, such as Greece [24][25][26][27][28], Italy [29], Romania [30,31], Croatia [32], Thailand [33], Canada [34], UK [35][36][37][38], Brazil [39], Australia [40,41], Ireland [42][43][44], Sweden [45], Denmark [46,47], USA [48][49][50][51], Scotland [52], The Netherlands [53,54], Costa Rica [55], Turkey [56] and Poland [57,58].…”

Section: Theoretical Framework: Barriers To the Consumption Of Organimentioning

confidence: 99%

“…Other countries in which lack of awareness is identified as one of the main reasons for the poor market penetration of organic foods include the USA [48,49], Romania [30], Greece [25,26], the UK [38], Thailand [33], Poland [58] and Brazil [39].…”

Section: Theoretical Framework: Barriers To the Consumption Of Organimentioning

confidence: 99%

False Barriers in the Purchase of Organic Foods. The Case of Extra Virgin Olive Oil in Spain

Torres‐Ruiz¹,

Vega‐Zamora²,

Parras‐Rosa³

2018

Sustainability

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Although Spain is the world's top organic extra virgin olive oil (OEVOO) producer, domestic consumption is low. Most of the OEVOO produced is destined for external markets. As access to these markets is rife with challenges, developing internal demand has become a matter of utmost importance. Therefore, the general objective of this study is to analyse what is limiting OEVOO consumption levels in Spain. Although a review of the literature reveals some potential explanatory factors, this study analyses the relationship between consumption levels and the limiting factors perceived by consumers. The main novelty of the study is that these limiting factors are divided into two distinct dimensions: difficulties perceived by consumers in the purchase of OEVOO, and the impact of these on their buying behaviour. Based on the results of a survey of 793 people, this distinction throws up a clear paradox: although practically all the factors considered as difficulties are perceived to exist, these do not appear to fully explain the decision not to purchase the product. The suggested explanation for this is simply that the "organic" attribute or label is not highly valued or appreciated by Spanish consumers. Considering the quantitative significance of the group of non-consumers in the population, promoting social and environmental awareness emerges as the best strategy to improve the public's appreciation of the organic label and boost internal demand.

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“…However, consumers have grown skeptical and irresolute of organic claims because they have no means to verify them. When consumers are unable to validate the message behind the logo, they dismiss the importance of the message [1][2][3][4][5]. Moreover, mislabelling adversely influences consumers' trust in the labelling process, and ultimately decreases the likelihood that they accept organic foods [6,7].…”

Section: Introductionmentioning

confidence: 99%

Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece

et al. 2017

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Abstract:The "Euro-leaf" organic certification logo was adopted and made compulsory by the European Union (EU) a few years ago; the level of consumers' recognition of this logo has been explored. This paper provides important insights into the effectiveness of the logo in the Greek market. The "Euro-leaf" logo was compared with the two previous EU organic logos; i.e., the voluntary "Organic Farming" and the withdrawn "Bio". In total, 472 face-to-face interviews were conducted using actual presentations of five officially certified food products. The aim of this research was to investigate the consumers' willingness-to-buy (WTB), willingness-to-pay (WTP), and their preference towards each of the three logos used for the certification of organic products. Our analysis concludes that for the time being the new logo has failed to develop into a powerful instrument for affecting consumers' WTB and WTP. Furthermore, it was found to have been the least influential factor that determined their preferences. Design changes and improvements might be necessary in order to better communicate the organic food message.

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The Brazilian consumer's understanding and perceptions of organic vegetables: a Focus Group approach

Cited by 25 publications

References 16 publications

Consumers’ attitude and opinion towards different types of fresh cheese: an exploratory study

Consumers’ attitude and opinion towards different types of fresh cheese: an exploratory study

False Barriers in the Purchase of Organic Foods. The Case of Extra Virgin Olive Oil in Spain

Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece

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