The Brand Choice Model of Wine Consumers: A Multinomial Logit Model

Güri̇ş, Selahattin; Metin, Nurcan; Akay, Ebru Çağlayan

doi:10.1007/s11135-006-9014-x

Cited by 18 publications

(7 citation statements)

References 11 publications

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“…The other variables used in previous studies for predicting WTP for food 53 , 54 , as well as socio-economic characteristics of the individuals and their lifestyles, were not significant for explaining WTP an increase in price for organic wine.…”

Section: Discussioncontrasting

confidence: 55%

A contingent valuation analysis to determine profitability of establishing local organic wine markets in Spain

Brugarolas

Martínez

Cañete

et al. 2009

Renew. Agric. Food Syst.

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In this research an alternative is proposed for viticulture producers that would allow them to maintain their income and prevent the abandonment of their agricultural activity. The proposed alternative is the production of organic wine with subsequent commercialization in the local market. The suitability of the alternative is measured by the acceptance of the product in local markets. This acceptance was determined through contingent valuation, which relates probability of purchase to willingness to pay (WTP). Since regional differences could exist for product acceptance, the preliminary hypothesis was formulated that the importance of the viticulture sector in the regional economy makes consumers value farm work more highly and pay more for sustainable agricultural practices. Two regions of Spain were taken into consideration because of the different weight of their agricultural activity: Castile-La Mancha and the Community of Valencia. A survey of 800 wine consumers was made (400 from each region) to determine WTP. From the results it was shown on the one hand that organizing organic wine in local markets can be a profitable alternative for wine producers and, on the other hand, consumers from regions where wine production shares a larger proportion of the regional economy are willing to pay more for organic wine.

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Section: Discussioncontrasting

confidence: 55%

A contingent valuation analysis to determine profitability of establishing local organic wine markets in Spain

Brugarolas

Martínez

Cañete

et al. 2009

Renew. Agric. Food Syst.

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“…Discrete choice models [2] have been used in a range of areas. Specifically in the agricultural sector, they have been used to analyze consumers' preferences in general (Atance et al, 2010;Tocco et al, 2012, among others) and wine preferences in particular (Selvanathan and Selvanathan, 2004;Martínez-Carrasco et al, 2006;Guris et al, 2007;de Magistris et al, 2011;García et al, 2013and de Magistris et al, 2014, 2015.…”

Section: Probability Of Wine Consumptionmentioning

confidence: 99%

Sociodemographic determinants of the probability of wine consumption in Tenerife (Canary Islands)

Donate

Romero-Rodríguez

Fernández

et al. 2017

IJWBR

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Purpose The Spanish wine sector has gained ever greater relevance not only in economic terms but also from a social and environmental perspective. One Spanish region with a deeply rooted history of growing and producing wine is the Canary Islands, and specifically the island of Tenerife. The wine sector there has undergone notable evolution since the end of the past century. The main aim of these changes has been to improve the quality of Canarian wines, although it is also crucial to design marketing strategies that contribute to maintaining and increasing market share. In this context, it is essential to improve our knowledge of wine consumption among the population, especially given the scarcity of studies that analyze consumption preferences. Thus, the aim of this study is to identify wine consumption profiles. Design/Methodology/Approach This study uses data from a survey carried out on a representative sample of 1,028 Tenerife residents. Discrete choice models are estimated to identify profiles of wine consumers. Findings The main results show that the probability of consuming wine is the greatest among adult men compared to a lower consumption by younger individuals and women. Furthermore, it was shown that the probability of occasional consumption increases with higher educational levels. Originality/value This study examines in depth the individual factors that influence decisions on wine consumption (frequency and amount) in Tenerife (Canary Islands), which has a wine-growing landscape that produces several unique grape varieties. The study quantifies the probability of wine consumption depending on resident individuals’ sociodemographic characteristics. Thus, it contributes to a greater understanding of demand and consumption patterns in the island´s wine sector and allows comparisons to be made with studies for other geographical areas. It is, therefore, a valuable framework for designing targeted marketing strategies to increase consumption and attract demand from potential consumers with specific characteristics.

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“…5 The dependent variable of the study is a nominal variable which indicates the one of previously mentioned three logo types classified by this study: the nature-anchored logo type, the history-anchored logo type, and the spirit-anchored logo type. This study conducts the multinomial logit regression which is widely used when the dependent variable is categorized by more than two groups (see examples in Quality and Quantity such as Pickery and Loosveldt 2002;Kubaş et al 2005;Guris et al 2007). The conceptual level multinomial logit model for this study is expressed as:…”

Section: Modelmentioning

confidence: 99%

Urban amenities as determinants of selecting a logo type in Korea: the multinomial logit approach with the bootstrap sample

Choi

2011

Qual Quant

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The Brand Choice Model of Wine Consumers: A Multinomial Logit Model

Abstract: wine, brand preferences, multinomial logit, independence of irrelevant alternatives,

Cited by 18 publications

References 11 publications

A contingent valuation analysis to determine profitability of establishing local organic wine markets in Spain

A contingent valuation analysis to determine profitability of establishing local organic wine markets in Spain

Sociodemographic determinants of the probability of wine consumption in Tenerife (Canary Islands)

Urban amenities as determinants of selecting a logo type in Korea: the multinomial logit approach with the bootstrap sample

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