“…Therefore, while individuals, on average, associate with success and distance from failure, they may use a range of subjective responses to mitigate the effects of winning and losing (Doyle et al, 2017). Moreover, fans of poorly performing teams may possess positive subjective evaluations of their group despite the teams' poor win-loss records (Doyle et al, 2017;Mansfield et al, 2020). For example, Doyle et al (2017) found that fans of a new Australian team maintained positive evaluations of the team because of expectations that although it was unsuccessful in the short-term, it would become successful in the future.…”