The Beyonds of the Pleasure Principle

Schuster, Aaron

doi:10.7551/mitpress/9780262528597.003.0003

Cited by 2 publications

(3 citation statements)

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“…Philosopher Gilles Deleuze noted this, as well as Jean Baudrillard. Schuster (2016) explains that Deleuze preferred cats to dogs because they resisted our attempts to territorialize them with our language and remained separate to us. Dogs, instead, are brought stubbornly and haphazardly into language, in which a demand is made of them that they could never respond to.…”

Section: Human and Animal Relationshipsmentioning

confidence: 99%

Love and Horror in Grief: An Autopsychography on the Loss of a Beloved Animal Companion

Morris

2020

Journal of Humanistic Psychology

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Using an autopsychographic approach as advocated by Yuan and Hickman, this article demonstrates the ways in which love and horror are implicated in one another during the experience of grief at the loss of a companion animal. The relationship between the human and the companion animal is explored through Lacan’s understanding of love premised on lack and an ethical relationship to the lack in the other. When that other dies, horror may be an intrusive emotion premised on a feeling of the uncanny with the familiar becoming unfamiliar. These experiences are then rearticulated in the context of the human–animal relationship through psychoanalytic and existential themes, arguing that the loss of such a relationship needs to be appreciated in theorizations about grief and meaning within the humanistic tradition.

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Section: Human and Animal Relationshipsmentioning

confidence: 99%

Love and Horror in Grief: An Autopsychography on the Loss of a Beloved Animal Companion

Morris

2020

Journal of Humanistic Psychology

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“…Is not the shock of short-circuiting, therefore, one of the best metaphors for a critical reading? Is not one of the most effective critical procedures to cross wires that do not usually touch…?’(Žižek, in Schuster, 2016: ix)…”

Section: Introductionmentioning

confidence: 99%

“…The data were not ‘coded’ into a smooth network of theory-building (Belk et al, 2013). Instead, discussions sought to operationalise Žižek’s call to ‘cross wires that do not usually touch’ (Schuster, 2016: ix), with each author making comments on the ideas of the others in their own version of the document. This generated multiple versions that the first author then assembled into a palimpsestic document, all the comments overlain.…”

Section: Introductionmentioning

confidence: 99%

Crossing wires: short-circuiting marketing theory

et al. 2022

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In the popular imagination sex sells. Yet, marketing theory has relatively little to say about sexuality per se. Drawing on Žižek’s metaphor of critical theory as ‘short-circuiting’ the dominant discourse, we conceptualise marketing as a field that theorises sexuality only in a series of ‘closed circuits’. Knowledge becomes hierarchical when some topics, such as sexuality, are denied the theoretical freedom to roam in wider open circuits alongside other ‘mainstream’ marketing topics. We identify four ways in which certain topics are enclosed: theoretical, empirical, institutional and neo-colonial. We then seek to short-circuit this state of affairs by bringing together a heterogeneous group of scholars interested in sexuality. By crossing their critical insights like unexpected connections in a circuit, we create sparks of inspiration that challenge the contents, contexts and concepts that relate to marketing theories of sexuality. Our paper makes a specific theoretical contribution in arguing for sexuality to be treated as a phenomenon worth studying and theorising in its own right. However, it also makes a wider methodological and epistemological contribution in showing how various topics within marketing theory might be short-circuited to help flatten the hierarchies of knowledge created by closed and open circuits.

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The Beyonds of the Pleasure Principle

Cited by 2 publications

References 0 publications

Love and Horror in Grief: An Autopsychography on the Loss of a Beloved Animal Companion

Love and Horror in Grief: An Autopsychography on the Loss of a Beloved Animal Companion

Crossing wires: short-circuiting marketing theory

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