Early marriage is still a global concern, and Indonesia ranks second behind Cambodia in the number of early marriages within the ASEAN region. Despite the spread of technology and the influence of Western media, some Indonesian families, especially those who live in rural areas, continue to practice early marriage. Therefore, the purpose of this study was to understand the reasons behind early marriage based on the perspective of Indonesian women who were married before the age of 18. Based on a phenomenological approach, thirty women, ages 18-45, from the Madurese community in Situbondo, East Java participated in the study. Results showed that young Madurese women decided to get married for love and companionship, as well as for economic benefits and protecting the family’s honor. Participants also believed that cultural norms and values related to marriage, sexual purity, and gender expectations play a role in early marriage. Suggestions for future studies and community interventions are discussed.