The Australian Experience with Road Safety Advertising Campaigns in Improving Traffic Safety Culture

Lewis, Ioni; Elliott, Barry; Kaye, Sherrie-Anne; Fleiter, Judy; Watson, Barry C.

doi:10.1108/978-1-78714-617-420191017

Cited by 6 publications

(4 citation statements)

References 18 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The main reason is that the viewer becomes desensitised to the high levels of rawness in the images. This supports the asumption that violent scenes do not generate the same impact if they are broadcast over a prolonged period of time, but neither can they be completely eliminated because they have proved to be effective, as suggested by studies such as Lewis et al (2019) [ 74 ] and Slater et al (2012) [ 75 ].…”

Section: Resultssupporting

confidence: 66%

Different ways… same message? Road safety-targeted communication strategies in Spain over 62 years (1960–2021)

Faus,

Fernández,

Alonso

et al. 2023

Heliyon

View full text Add to dashboard Cite

Section: Resultssupporting

confidence: 66%

Different ways… same message? Road safety-targeted communication strategies in Spain over 62 years (1960–2021)

Faus,

Fernández,

Alonso

et al. 2023

Heliyon

View full text Add to dashboard Cite

“…Activities during the National Traffic Safety Campaign in Japan include public events held by governments, municipalities, and public institutions, in addition to the increased police traffic enforcement. A previous report from Australia argued that road safety advertising can be a robust tool to transform community expectations and values and contribute to behavioural change 27. The decrease in the number of traffic injuries from midnight to early morning could be due to the success of road safety activities by transportation-related companies.…”

Section: Discussionmentioning

confidence: 99%

“…A previous report from Australia argued that road safety advertising can be a robust tool to transform community expectations and values and contribute to behavioural change. 27 The decrease in the number of traffic injuries from midnight to early morning could be due to the success of road safety activities by transportation-related companies. There should be different programmes for different age groups, which may lead to a change in behaviour towards road safety and prevention of serious injuries in the specific age groups.…”

Section: Open Accessmentioning

confidence: 99%

Assessing the impact of the national traffic safety campaign: a nationwide cohort study in Japan

et al. 2022

View full text Add to dashboard Cite

ObjectivesThis study aimed to examine the difference in mortality from serious road traffic injuries during the National Traffic Safety Campaign compared with other periods and identify the common mechanisms of injury by age group in Japan.DesignA retrospective review of Japan Trauma Data Bank (JTDB).SettingA total of 280 participating major emergency institutions across Japan.ParticipantsPatients with road traffic injuries registered in JTDB between 2004 and 2018 were recruited in the study. We included patients injured by traffic crashes during the National Traffic Safety Campaigns and controls using a double control method. The National Traffic Safety Campaign comprises 10 consecutive days in spring and fall (20 days in each year), and controls was the same calendar days 2 weeks before and after the days in the National Traffic Safety Campaigns (40 days in each year) to control for weekday, seasonal and yearly trends.Primary and secondary outcome measuresThe primary outcome was in-hospital mortality. The secondary outcome was the incidences of severe traffic injury.ResultsAmong 126 857 patients recorded as road traffic injuries in JTDB, we identified 6181 patients (21 cases per day) with injuries occurring during the National Traffic Safety Campaigns and 12 382 controls (21 cases per day). The overall in-hospital mortality was 11.4%. We did not observe a significant difference in in-hospital mortality between the groups (11.8% vs 11.1%) with an adjusted OR of 1.05 (95% CI 0.95 to 1.16). The most common mechanism of injury in each age group was bicycle crash among children, motorcycle crash among adults and pedestrian among the elderly.ConclusionsWe found no change in the incidence of severe traffic injury or in-hospital mortality during the National Traffic Safety Campaign in Japan. Serious road trauma was high for bicycles among children, motorcycles among adults and pedestrian among the elderly.

show abstract

“…mayores velocidades suponen mayor tiempo de frenado y menor control del vehículo y, consecuentemente, mayor riesgo de colisiones. Si bien esto suele ser entendido por las personas usuarias, la adopción de velocidades excesivas persiste como una conducta habitual e incluso relativamente aceptada (20)(21)(22)(23).…”

Section: Supervivencia Tras Un Siniestrounclassified

Implementación de medidas de seguridad vial prioritarias en América Latina y el Caribe

2023

View full text Add to dashboard Cite

Esta publicación representa una iniciativa estratégica de la Organización Panamericana de la Salud para impulsar la aplicación del Plan Mundial para el Decenio de Acción para la Seguridad Vial 2021-2030 de la Organización Mundial de la Salud (OMS), en consonancia con los compromisos adquiridos por los países en la resolución 74/299 de la Asamblea General de las Naciones Unidas, en la que se estableció el objetivo de reducir las muertes y traumatismos debidos al tránsito por lo menos en un 50%. Se recopilan experiencias de América Latina y el Caribe sobre la ejecución con éxito de intervenciones y recomendaciones prioritarias incluidas tanto en el paquete medidas técnicas sobre seguridad vial Salve VIDAS como en el Plan Mundial para el Decenio de Acción para la Seguridad Vial 2021-2030, ambos de la OMS. El principal mensaje de esta publicación es claro: cuando hay voluntad política y apoyo estratégico, es posible avanzar. A través del intercambio de las experiencias de aquellos países, Estados y ciudades que han logrado avanzar se pueden aprender enseñanzas importantes. Por eso, esta iniciativa aspira a cumplir un doble objetivo: reconocer el progreso de los países que han avanzado en seguridad vial y facilitar o incentivar el trabajo en aquellos contextos que están en proceso de adoptar la seguridad como un valor central dentro del sistema de transporte por carretera e impulsar la agenda prioritaria de movilidad segura, sostenible, multimodal, integrada, inclusiva y equitativa. Es clara la necesidad de adoptar un enfoque de sistemas seguros. Se cuenta con el conocimiento, la experiencia y las herramientas para hacerlo. La responsabilidad es compartida.

show abstract

The Australian Experience with Road Safety Advertising Campaigns in Improving Traffic Safety Culture

Cited by 6 publications

References 18 publications

Different ways… same message? Road safety-targeted communication strategies in Spain over 62 years (1960–2021)

Different ways… same message? Road safety-targeted communication strategies in Spain over 62 years (1960–2021)

Assessing the impact of the national traffic safety campaign: a nationwide cohort study in Japan

Implementación de medidas de seguridad vial prioritarias en América Latina y el Caribe

Contact Info

Product

Resources

About