This research examined gender-specific perceptions of risky sexual behavior norms among college students and their relationship with one's own sexual behavior. We expected that students would misperceive the risky sexual behavior of their peers and that these perceptions would positively relate to their sexual behavior. Undergraduate students from the United States (N=687; 57.6% female) completed measures assessing perceived sexual behavior, sexual behavior, and other behaviors (e.g., marijuana use, alcohol consumption). Findings demonstrated that students perceived that others engaged in more risky sexual behavior than they do and that perceived norms were positively associated with one's own behavior. The incorporation of personalized normative feedback regarding risky sexual behavior into brief interventions aimed at reducing risky sexual behavior is discussed.Keywords Normative misperceptions . Social norms . Risky sexual behavior . Alcohol-related risky sexual behaviorCollege students talk to one another and about one another regarding behaviors, including partying, romantic relationships, and sexual behavior. These discussions shape students' perceptions about what is normative behavior amongst their peers (Perkins 2002). Several influential theories have considered why individuals engage in risky health behaviors. A common theoretical component is perceived peer behavior and peer approval of behavior (Ajzen 1991;Bandura 1986;Fishbein and Ajzen 1975). Normative perceptions of sexual behavior may be an important influence in college students' decisions to engage in risky sexual activities, including sex with multiple and/or casual partners, sex without using condoms, and alcoholrelated risky sexual behavior. These issues are particularly important because of the negative consequences of risky sexual activity, which include unintended pregnancy and sexually transmitted infections (STIs; American College Health Association [ACHA] 2005). The purpose of the present research was to examine gender-specific normative perceptions of risky sexual behavior and alcohol-related risky sexual behavior and their relationship with one's own risky sexual behavior and alcohol-related risky sexual behavior.
Risky Sexual Behavior and Alcohol-related Risky Sexual Behavior among College StudentsMost college students have had sex by the end of their university years, during which some students commonly engage in risky sexual behavior, including sex with multiple sexual partners, sex with casual partners, and unprotected intercourse (Cooper 2002). Among sexually active college students, 13.4% of females and 17.8% of males have had sexual intercourse with three or more Sex Roles (2007) 57: [81][82][83][84][85][86][87][88][89][90]