“…In doing so, they use various mathematical and statistical methods, including regression modeling. In particular, these researchers presented results that allow developing the ideas outlined in earlier publications [17,41,48,58]. Since modern political technologies based on the use of ICT tools are congruent with the technologies of aggressive marketing [65], we put forward the following hypothesis: "Endogenous factors of social networks, which largely determine the dynamics of selling goods and services in virtual space in the conditions of general digitalization of social and economic processes, are likely to a certain extent congruent with the factors that determine the implementation and outcome of political processes".…”