The Asia cruise tourism industry: Current trend and future outlook

Lau, Yui‐yip; Yip, Tsz Leung

doi:10.1016/j.ajsl.2020.03.003

Cited by 38 publications

(41 citation statements)

References 57 publications

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“…They rely much on various online channels and innovative technologies during a cruise trip. In order to provide customized and fantastic cruising experiences, cruise lines may provide Instagramable cruise travel and onboard smart technology (e.g., key chains, apps, necklaces, and bracelets) ( Lau et al, 2021 ).…”

Section: Discussionmentioning

confidence: 99%

“…The current study found that cruise passengers can be classified into four main types based on travel motivation: information-insensitive, complexly sensitive, complexly insensitive, and respect-insensitive types. Since the current cruise market in China is in an early stage of development, the cruise industry should first adopt a full-scale holistic approach for publicity and promotion covering all types of tourists ( Lau and Yip, 2020 ). Such a strategy would increase awareness of cruising for Chinese tourists and promote the distinct characteristics of cruise travel, such as relaxation, entertainment, novelty seeking, vacation, sightseeing, and even shopping ( Sun et al, 2014 ).…”

Section: Discussionmentioning

confidence: 99%

“…Cruise lines can provide a tailor-made cruising package. Such as, arranging networking and designing far-reaching destinations for solo tourists; linking women with other women via designing cruise itineraries for women; providing different unique experience like music festivals at sea and destinations for Gen Z ( Lau et al, 2021 ). This will stimulate travel motivation and promote positive word-of-mouth recommendations.…”

Section: Discussionmentioning

confidence: 99%

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Segmenting Cruise Consumers by Motivation for an Emerging Market: A Case of China

Jiao

Hou²,

Lau

2021

Front. Psychol.

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After around four decades of fast growth, the cruise industry has become the most profitable and dynamic segment in the entire global leisure and tourism sector. Behind this growth is a significant shift in the profile of cruise consumers/passengers/tourists, with growth rates twice as fast as those of other types of tourists. China has become a strategic emerging market for the global cruise industry, quickly developing their cruise reception business and holding about 10% of the market share of global cruisers. In this paper, we examine and categorize various travel motivations of Chinese cruise tourists by means of a questionnaire via factor analysis, mean analysis, and K-cluster analysis. The results of the study indicate that Chinese cruise tourists are primarily encouraged to participate in cruise tourism by the motivational dimensions of family leisure/relaxation, natural and cultural exploration, bond/communication, social respect, tourism shopping, and cruise-promotion information sources. The strongest motivations for Chinese cruise tourists were found to be family leisure/relaxation and natural/cultural exploration. We identify four types of cruisers using the K-means cluster method. We find that for all cruiser demographics, leisure/relaxation is the most important motivational factor. Based on these results, we propose some specific solutions for expanding the customer pool in the Chinese cruise market.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

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Segmenting Cruise Consumers by Motivation for an Emerging Market: A Case of China

Jiao

Hou²,

Lau

2021

Front. Psychol.

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“…In general, a cruise ship gives a service to work for the cruiser who seeks for interest, pleasure, and relaxation (Lau and Sun, 2019). In terms of Asian cruise market, Japan is one of the representative countries in Asia Pacific region (Lau and Yip, 2020). In recent years, the Japanese cruise market has expanded dramatically because of traditional culture, gourmet restaurants, and various top attractions (Nagasaki, Niseko, Mt Fuji) (Lau and Yip, 2020).…”

Section: Introductionmentioning

confidence: 99%

“…In terms of Asian cruise market, Japan is one of the representative countries in Asia Pacific region (Lau and Yip, 2020). In recent years, the Japanese cruise market has expanded dramatically because of traditional culture, gourmet restaurants, and various top attractions (Nagasaki, Niseko, Mt Fuji) (Lau and Yip, 2020). Cruise ships called at Japanese cruise ports 2,928 times in 2018, whereas this figure was recorded as 929 in 2010 (Japan Tourism Agency, 2019a).…”

Section: Introductionmentioning

confidence: 99%

Exploring potential cruisers behavior based on a preference model: the Japanese cruise market

Kawasaki

Lau

2020

MABR

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Purpose The purpose of this study is to analyze the preferences of potential Japanese cruise ship tourists and identify the factors influencing their participation in cruise ship tourism. In the analysis, preference for cruise ports in East Asia is also examined. Design/methodology/approach The behavioral model of potential cruiser is developed through a mixed ordered logit approach. The data are collected by means of the stated preference method with the application of a Web-based questionnaire. Multiple answers are collected from each respondent. Hence, panel effects between answers are considered so as to obtain a robust model. Findings The results show that Nagasaki and Hong Kong ports are preferred, and other domestic ports, namely, Kobe, Kagoshima, and Naha are also relatively popular places to visit. However, potential Japanese cruisers are reluctant to visit two South Korean destinations which are frequently selected as cruise lines by avoiding Cabotage rule. Besides, shorter cruise duration and lower prices increase the possibility of participation in cruise tourism, particularly for working people. Retirees tend to have less interest in cruise tourism. However, Japanese-related services will increase retirees’ intentions to participate in cruise tourism. Research limitations/implications This study attempts to analyze potential cruisers’ behavior toward cruise ship tourism in Japan and discusses how to increase the number of cruisers participating in cruise ship tourism. In this vein, repeat behavior should also be analyzed. Repeat behavior contributes to the maintenance and increase in cruisers in Japan. Originality/value There is no study on potential cruiser’s behavior analysis in Japan which is the emerging country as cruise market. Thus, the number of potential cruisers is expected to be high. This study reveals that potential cruisers’ preferences on cruise ship services (e.g. duration, price, on board services, etc.), which are separately analysed for working ages and retirees. Besides, preferences on port of calls in East Asian context are revealed. These results are useful for cruise ship industries, especially for cruise lines.

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Tourism in Asia: The Troubled History, Demanding Present and Prospective Future

Gupta

Solanky

2021

Future of Tourism in Asia

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The Asia cruise tourism industry: Current trend and future outlook

Cited by 38 publications

References 57 publications

Segmenting Cruise Consumers by Motivation for an Emerging Market: A Case of China

Segmenting Cruise Consumers by Motivation for an Emerging Market: A Case of China

Exploring potential cruisers behavior based on a preference model: the Japanese cruise market

Tourism in Asia: The Troubled History, Demanding Present and Prospective Future

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