volume 5, issue 4, P391-407 2020
DOI: 10.1108/mabr-03-2020-0011
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Tomoya Kawasaki, Yui-yip Lau

Abstract: Purpose The purpose of this study is to analyze the preferences of potential Japanese cruise ship tourists and identify the factors influencing their participation in cruise ship tourism. In the analysis, preference for cruise ports in East Asia is also examined. Design/methodology/approach The behavioral model of potential cruiser is developed through a mixed ordered logit approach. The data are collected by means of the stated preference method with the application of a Web-based questionnaire. Multiple a…

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