Abstract:Using a case study, this paper examines how EU standards of geographical indications (GIs) can integrate into Hungarian socio-embodied patterns. It uses apricots from the underdeveloped Gönc region of Hungary as an example, defined in the EU GI context as a local resource of cultural identity. The collective memory as a cultural heritage of the Gönc region is examined in relation to products and services that have existed for generations. The aim of this paper is to provide evidence that without geographical c… Show more
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