2020
DOI: 10.7441/joc.2020.02.06
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The Application of Forecasting Sales of Services to Increase Business Competitiveness

Abstract: The accurate forecasting of business variables is a key element for a company's competitiveness which is becoming increasing necessary in this globalized and digitalized environment. Companies are responding to this need by intensifying accuracy requirements for forecasting economic variables. The objective of this article is to verify the correctness of the models predicting revenue in the service sector against 6 precision criteria to determine whether the use of certain criteria may lead to the adoption of … Show more

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Cited by 23 publications
(26 citation statements)
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“…7 million adults (over 18 years of age) unemployed in Mexico due to the COVID-19 pandemic and although the last INEGI report issued at the end of September 2020, the Mexican unemployment rate fell in August to 5.2% by incorporating 608,000 people into the PEA (Economically Active Population), with which there are 2.8 million unemployed. According to Kolkova (2020), one of the keys of competitiveness companies is an accurate forecast of its business variables that it' s necessary in this globalized and digitalized world.…”
Section: Discussionmentioning
confidence: 99%
“…7 million adults (over 18 years of age) unemployed in Mexico due to the COVID-19 pandemic and although the last INEGI report issued at the end of September 2020, the Mexican unemployment rate fell in August to 5.2% by incorporating 608,000 people into the PEA (Economically Active Population), with which there are 2.8 million unemployed. According to Kolkova (2020), one of the keys of competitiveness companies is an accurate forecast of its business variables that it' s necessary in this globalized and digitalized world.…”
Section: Discussionmentioning
confidence: 99%
“…Many governments have expropriated hotels to be used as temporary quarantine accommodation, referred to as the "quarantine hotel (QH)." Following the view of Kolkova (7), companies are responding to this need by intensifying accuracy requirements for forecasting market demand. The QH is the hotel industry's resilience strategy in response to a major global crisis.…”
Section: Introductionmentioning
confidence: 99%
“…However, the model with the lowest margin of error among all tested models is the ANN model. ANNs can learn and generalize the nonlinear patterns in the data and thus create solutions with a reasonable margin of error for the problems that they have not encountered before (Kolkova, 2020;Vrbka, 2020). These findings reveal the ability of ANNs, a machine learning technique, to learn complex and nonlinear models effectively, which is a clear advantage over linear models.…”
Section: Empirical Findingsmentioning
confidence: 79%