“…A small number of articles use innovation diffusion theory (IDT), UTAUT2, the theory of reasoned action (TRA), the decomposed theory of planned behavior (DTPB), the decomposed theory of reasoned action (DTAM), prospect theory, the elaboration likelihood model (ELM), the stimulus-organism-response (S-O-R), the information system success model (ISSM), protection motivation theory (PMT), trust theory, the theory of affordances, and the theory of consumption values. The systematic literature review included 51 journals or articles, which are (Purohit & Arora, 2023;Almajali et al, 2023;Kim et al, 2023;Petrović et al, 2022;Patsiotis et al, 2022;Nguyen et al, 2022;Kimiagari & Baei, 2022;Chan et al, 2022;Jain et al, 2022;Lee & Chen, 2022;Al Moosa et al, 2021;Jadil et al, 2021;Kamdjoug et al, 2021;Karjaluoto et al, 2021;Merhi et al, 2021;Raut, 2020;Chaouali et al, 2020;Elhajjar & Ouaida, 2020;Shankar et al, 2020;Usman et al, 2020;Trinh et al, 2020;Owusu et al, 2019;Akhtar & Das, 2019;Athanasopoulou et al, 2019;Lai, 2019;Shareef et al, 2018;Farah et al, 2018;Singh & Srivastava, 2018;Alalwan et al, 2018;Chaouali et al, 2017;Glavee-Geo et al, 2017;Makanyeza, 2017;Sivaramakrishnan et al, 2017;Çal & Lambkin, 2017;Baptista & Oliveira, 2017;Sreejesh et al,. 2016;…”