“…7,13,17,20,22,25,28,30,35,36,43,44,51,53,60 One stream of research measured pure online impulse buying using survey questionnaires. 7,25,30,35,36,44,51,53,60 The authors used statements such as "I had a desire to buy items that did not pertain to my specific shopping goal" to operationalize pure online 8 impulse-buying behavior. An alternative stream of research captured pure online impulse buying in experimental settings.…”