Abstract:This article examines the inner workings of a private company's participation in the European policy game. The qualitative analysis shows that the promotion of a company's interests and its positioning at the level of the European Union is not self-evident and results from internal battles in which European public affairs employees play a pivotal role. Under what conditions do the European public affairs employees of a leading multinational firm endorse, manage, and promote an active position in the Brussels' … Show more
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