MENON AND SHWEDERwith eyes bulging and tongue out, fully equipped with weapons in ten arms, garlanded with skulls, wearing a girdle of severed arms and heads, grasping a bloody decapitated head, and poised with her right foot on the chest of her husband, the god Siva, who is lying supine on the ground beneath her (Siva is the reigning deity of the temple town of Bhubaneswar where our research in Orissa [India] was conducted).The icon is a normative collective representation or core cultural symbol that is all about lajya and the meaning of the emotionally expressive act of biting the tongue. For the moment, we hazardously and inadequately translate lajya as shame (for a detailed discussion of the difficulties in translating lajya with any single term, such as shame, ernbarrussment, modesty, or shyness, from the English emotion lexicon, see Shweder, 1992; see also Parish, 1991). In the Oriya language, the linguistic expression "to bite your tongue" is an idiom signifying lajya. In towns and villages in India where Oriya is spoken, it is a good and powerful thing for a woman to be full of "shame" (lajya). The icon of the Great Goddess, in her manifestation as Kali, is the key to understanding why.Shame, happiness, and anger are three words for emotions in the English language. Were one to ask bilingual (Oriya-English) speakers for equivalent words in the Oriya language, they would most likely generate lajya (for shame), sukha (for happiness), and raga (for anger). When Anglo-American college students are asked to evaluate similarities and differences among shame, happiness, and anger using a triads test format (Which of the three emotions is most different from the other two?), they typically respond in one of two ways. A majority say that happiness is most different. Many say that shame is most different. Almost no one says that anger is most different. Those who say that happiness is most different have in mind some kind of hedonic component of comparison. They judge that it feels pleasant to be happy, but unpleasant to feel either shame or anger. Those who say that shame is most different have in mind that to experience happiness or anger is to feel expansive and full of one's self, whereas to experience shame is to experience a diminishment of the ego.On the other hand, Oriyas frequently say that anger (raga) is most different from the other two. They say that anger is destructive of social 242