1967
DOI: 10.1080/00224545.1967.9922313
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The Analysis of Cultural Meanings through Free Verbal Associations

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Cited by 49 publications
(36 citation statements)
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“…The Associative Group Analysis (AGA) method developed by Szalay and Brent (1967) was used as study design. AGA is a technique that educes free association responses from participant groups to a stimulus word in open-ended questions.…”
Section: Methodsmentioning
confidence: 99%
“…The Associative Group Analysis (AGA) method developed by Szalay and Brent (1967) was used as study design. AGA is a technique that educes free association responses from participant groups to a stimulus word in open-ended questions.…”
Section: Methodsmentioning
confidence: 99%
“…free-format essays, Pflug 2009; happiness recipes, Caunt et al 2013). We chose the associative technique (Karwoski and Berthold Jr. 1945;Ross et al 2006;Szalay and Brent 1967) because the outcome data allow for comparisons between individual people or groups and the data can be analysed quantitatively. The simplicity of the answers is both a strength and a weakness of the method.…”
Section: Understanding Happiness: the Importance Of Criteria Associatmentioning
confidence: 99%
“…A vizsgálatban a SZALAY és BRENT (1967) által Amerikában kidolgozott Associative Group Analysis (AGA, Asszociatív Csoport Analízis) technikát alkalmaztuk, mely az egy perc alatt adott asszociációk súlyozása és kategorizálása révén tárja fel a vizsgált fogalom szubjektív jelentésének fő dimenzióit.…”
Section: A Kutatás Módszereunclassified