The American Economy During and After the War-A Look Ahead

Jacoby, Neil H.

doi:10.1086/232633

Cited by 3 publications

(4 citation statements)

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“…Zeithaml (1982) posited that consumers tend to not evaluate the objective price of a product. Instead, consumers perceive price by comparing the objective price to the reference price, which results in a meaningful outcome (Jacoby and Olson, 1997). Thus, in this study, perceived price is defined as the perception of a monetary sacrifice for obtaining a product.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Extending consumer ethnocentrism theory: the moderating effect test

Yen

2018

APJML

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Purpose While the idea that consumer ethnocentrism influences the willingness to buy domestic products is a well-known assumption for marketers, the purpose of this paper is to examine the moderating effect of consumer ethnocentrism on the willingness to buy domestic products in developing countries. Design/methodology/approach Hierarchical moderator regression analysis and simple slope analysis are used to test the postulated hypotheses, and 385 consumers in Taiwan are studied. Findings The findings revealed that consumer ethnocentrism, perceived quality, perceived price and perceived brand image are significantly associated with the willingness to buy domestic products. Moreover, consumer ethnocentrism significantly moderates the relationships of the model. Research limitations/implications Consumer ethnocentrism increases the positive effects of perceived quality and perceived brand image on the willingness to buy domestic products in developing countries, whereas it may increase the negative effect of perceived price on the willingness to buy domestic products. Practical implications The results of this study suggest that practitioners should not only improve the quality and brand image of domestic products but also avoid putting a high price on domestic products to increase the willingness to buy domestic products for consumers in developing countries. Originality/value This study advances the consumer ethnocentrism theory by adding the moderating effect of consumer ethnocentrism to the model.

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Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Extending consumer ethnocentrism theory: the moderating effect test

Yen

2018

APJML

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“…The price of a product represents the amount of expenditure in a purchase transaction [ 63 ]. According to Jacoby and Olson [ 64 ], price can be categorized into objective and perceived price. Whereas objective price corresponds to a product’s actual monetary cost, perceived price is defined as the consumer’s subjective perceptions [ 64 ] and feelings [ 48 ] regarding the price of a product.…”

Section: Introductionmentioning

confidence: 99%

“…According to Jacoby and Olson [ 64 ], price can be categorized into objective and perceived price. Whereas objective price corresponds to a product’s actual monetary cost, perceived price is defined as the consumer’s subjective perceptions [ 64 ] and feelings [ 48 ] regarding the price of a product. Perceived price has also been defined as what the consumer sacrifices in order to obtain a product or service [ 48 , 65 – 67 ].…”

Section: Introductionmentioning

confidence: 99%

Norms for 150 consumer products: Perceived complexity, quality objectivity, material/experiential nature, perceived price, familiarity and attitude

2020

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Consumer products are widely used as stimuli across several research fields. The use of consumer products as experimental stimuli lacks, however, the support of normative data regarding product features variability. In this work, we provide a first set of norms for people's perceptions of 150 consumer products regarding six relevant dimensions: product perceived complexity, quality objectivity, material/experiential nature, perceived price, familiarity and attitude. Products available in this normative database showed good overall distribution across the range of the dimensions evaluated. Obtained correlations between some of these dimensions provided evidence of how they can be confounded across products, further justifying the need to control for these dimensions. These norms should aid future research by allowing researchers to select products according to specific attributes and achieve appropriate experimental control. The norms here provided should also aid consumer behavior practitioners (such as marketers and advertisers) by providing insights as to how consumers perceive products along relevant dimensions.

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“…A schema proposed by Jacoby and Olson (1977) and models of information processing by Petty and Cacioppo (1986) and Gotlieb, Schlacter, and St. Louis (in press) provide a structure for identifying phenomena occurring in consumers’ cognitive process. The two models suggest that involvement is activated relatively early in consumers’ cognitive process, that cognitive responses are subsequent to involvement, and that behavioral intentions are developed later in the cognitive process.…”

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confidence: 99%

Influence of price on aspects of consumers' cognitive process.

Gotlieb¹,

Dubinsky²

1991

Journal of Applied Psychology

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Adaptation level theory was used to test whether advertised price and source credibility in an ad influence three components of consumers' cognitive process. Ss were exposed to print ads having 2 levels of price information for 2 competing products and 2 levels of source credibility. An advertised price generally had a greater effect on consumer involvement, cognitive responses, and behavioral intentions when source credibility was relatively high and the competing-product price vis-a-vis the advertised price was higher than when the opposite conditions prevailed. It is concluded that price information about competing products, as well as about source credibility, should be included as part of a theoretical framework that seeks to explain the effect of an advertised price on consumers' cognitive process. Future research avenues are noted.We gratefully acknowledge two anonymous reviewers for their valuable comments on earlier versions of this article.

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The American Economy During and After the War-A Look Ahead

Cited by 3 publications

References 0 publications

Extending consumer ethnocentrism theory: the moderating effect test

Extending consumer ethnocentrism theory: the moderating effect test

Norms for 150 consumer products: Perceived complexity, quality objectivity, material/experiential nature, perceived price, familiarity and attitude

Influence of price on aspects of consumers' cognitive process.

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