The Aloha Shirt and Ethnicity in Hawai'i

Arthur, Linda B.

doi:10.2752/147597506778052430

Cited by 4 publications

(5 citation statements)

References 13 publications

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“…Within this approach, an identity is defined as a set of internalized meanings and expectations for a social role. Researchers using identity theory have focussed on role‐based identities (Arthur, 1997; Arthur 2006; Collett, 2005; Guiry et al , 2006). Within identity theory, identities have both a social and a personal component.…”

Section: Literature Reviewmentioning

confidence: 99%

Men at work: using dress to communicate identities

Kang

Sklar

Johnson

2011

Journal of Fashion Marketing and Management: An International Journal

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PurposeThe purpose of this paper is to investigate young professional men's perceptions and use of dress in relationship to their work identities.Design/methodology/approachData were collected from 49 young men using a snowball sampling technique. Responses were analyzed using techniques outlined by Van Manen.FindingsSalience of work identity was not connected to participants’ perceptions and use of dress. However, feeling complete in one's work identity was connected. Participants who perceived themselves as incomplete in their work identities used and planned to purchase items symbolic of their professions. Participants also expected to achieve specific outcomes as a result of their dress.Research limitations/implicationsResearch findings support tenets of symbolic self‐completion theory.Practical implicationsMen's apparel retailers could promote their apparel as a symbol of qualities young men are interested in expressing and as a means to achieve desired work‐related outcomes.Originality/valueThe majority of research on relationships between dress and identity have focused on women. The paper illustrates that, as men are demonstrating renewed interest in their appearance, research that examines how men relate to and use dress in a workplace context has potential to contribute to extant literature and provide practical implications for merchandising apparel.

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Section: Literature Reviewmentioning

confidence: 99%

Men at work: using dress to communicate identities

Kang

Sklar

Johnson

2011

Journal of Fashion Marketing and Management: An International Journal

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“…Western clothing 508 JFMM 18,4 was embraced as it entered the Hawaiian islands, but from western style lines, traditional Hawaiian dress (i.e. aloha attire) developed and has become an iconic representation of Hawaii (Arthur, 2006). Aloha attire is based on bold tropical prints designed in Hawaii.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

“…Servicemen brought aloha attire home to the US mainland, and aloha shirts in particular were eagerly embraced. Notable celebrities and politicians wore aloha shirts (Arthur, 2006;Bradley, 2012).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

“…In general, we found that receiving social and emotional benefits from aloha attire is more important for Asian-American, Hawaiian, and multi-ethnic groups because they find Hawaii's culture and traditions to be salient. Aloha attire is a visible manifestation of ethnicity (Arthur, 2006). Incorporation of pronounced Hawaiian traditional and cultural elements in product development and marketing may help companies attract consumers from Asian-American, Hawaiian, and multi-ethnic groups, while symbol of living in the tropical islands and casual lifestyle is appealing to other ethnicities.…”

Section: Consumer Perceived Values Of Hawaiian Attirementioning

confidence: 99%

“…As an iconic form of resort wear, aloha attire, originated in Hawaii, achieved global prominence in 2002 when the famous Italian fashion designer Miuccia Prada used Linda Arthur's (2000) book on aloha attire for inspiration to develop her menswear resort line. Today aloha attire and its classical Hawaiian prints are the essence of resort wear (Arthur, 2006). Hawaiian prints symbolize relaxation, affluence, and appreciation of nature (Bradley, 2012).…”

Section: Introductionmentioning

confidence: 99%

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Consumer perceived values of Hawaiian attire: the effects of socio-demographic factors

Inouye

Chi

Bradley

2014

Journal of Fashion Marketing and Management

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Purpose – The purpose of this paper is to propose and examine a consumer-perceived value (CPV) formation model in the context of Hawaiian attire (aloha attire). The effects of key socio-demographic factors on perceived values of aloha attire were empirically determined. Design/methodology/approach – CPV is conceptualized as a multi-dimensional construct including emotional value, social value, quality value, and price value. The investigated socio-demographic factors included residential status, age, gender, ethnicity, education level, income level, and type of retailers from which consumers usually purchase aloha attire. The primary data were gathered by a questionnaire survey of US consumers. Using 330 survey returns, factor analysis and multiple regression analysis were utilized for data analysis and hypothesis testing. Findings – The proposed model was proven valid and the four value constructs cumulatively accounted for 68.6 percent of the variance in CPV of aloha attire. Majority of variances of perceived values (social value at 74 percent, emotional value at 70 percent, price value at 67 percent, and quality value at 65 percent, respectively) can be accounted for by investigated socio-demographic factors. Gender and ethnicity significantly affected perceived social and emotional values. Income level and education level significantly affected all perceived values. Residential status only affected perceived price and emotional values, while retailer type significantly affected perceived social, emotional, and quality values. Practical implications – Incorporation of gender, ethnicity, income level, education level, residential status, and retailer type information in developing marketing strategies and promotional programs can help companies more effectively convey desired values of aloha attire to target consumers. Originality/value – This empirical study responded to the need for better understanding of consumer desired values for aloha attire to support more effective product development and marketing. The knowledge gained from this study provides valuable insights for both academicians and industrial practitioners.

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Fabricating Identity

Sharrad¹

2020

A Companion to Textile Culture

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The Aloha Shirt and Ethnicity in Hawai'i

Cited by 4 publications

References 13 publications

Men at work: using dress to communicate identities

Men at work: using dress to communicate identities

Consumer perceived values of Hawaiian attire: the effects of socio-demographic factors

Fabricating Identity

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