Toward Super-Creativity - Improving Creativity in Humans, Machines, and Human - Machine Collaborations 2020
DOI: 10.5772/intechopen.84973
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The Aha! Moment: The Science Behind Creative Insights

Abstract: Insight, often referred to as an "aha moment," has been defined as a sudden, conscious change in a person's representation of a stimulus, situation, event, or problem. Recent advances in neuroimaging technology and neurophysiological techniques have allowed researchers an opportunity to hone in on the neural circuitry that governs insight, a phenomenon that has been theorized about by cognitive psychologists for over a century. Studies show that insight is not a sudden flash that comes from nowhere, but in fac… Show more

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Cited by 6 publications
(2 citation statements)
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“…This list does not exhaustively describe each of the properties of natural understanding, nor does it collectively provide a precise definition. And it is worth noting that some forms of understanding are arrived at by a process of logical analysis rather than sudden insight ( Jung-Beeman et al, 2004 ; Carpenter, 2020 ). But, at least with respect to the cases discussed here, this list is indicative of the range of properties that natural understanding entails.…”
Section: Natural Understandingmentioning
confidence: 99%
“…This list does not exhaustively describe each of the properties of natural understanding, nor does it collectively provide a precise definition. And it is worth noting that some forms of understanding are arrived at by a process of logical analysis rather than sudden insight ( Jung-Beeman et al, 2004 ; Carpenter, 2020 ). But, at least with respect to the cases discussed here, this list is indicative of the range of properties that natural understanding entails.…”
Section: Natural Understandingmentioning
confidence: 99%
“…Insight can also be viewed as a psychological state. Laypeople often describe an insight as a eureka moment [7], a light bulb moment [1], and an aha moment [10]. In cognitive science, a prevailing view is that an insight occurs when people transition from a state of not knowing how to solve a problem to a state of knowing how to solve it [26].…”
Section: Prevailing Perspectives On Data Insightsmentioning
confidence: 99%