The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence from the Life Insurance Industry in Taiwan

Effect of Corporate Reputation and Commitment of Business Social Responsibility (BSR) on Performance: Evidence from Manufacturing Sector in Nigeria

“…This limits the business ability to influence stakeholder perception in order to boost its corporate reputation. Hsu (2012), Lai et al, (2010) reveals the association between BSR and brand performance is partially mediated by corporate reputation. This means that consumer perception about firms BSR initiatives positively related to corporate reputation.…”

“…Previous research to date provides and evidence that corporate reputation is a fundamental subtle resources that give a firms reasonable benefit (Brammer & Millington, 2005;Fombrun & Shanley, 1990;Hsu, 2012;Lai et al, 2010;Shamsie, 2003;Retab et al, 2009). Although the connection between BSR and corporate reputation in developing nation are not clear-cut this is because businesses functioning in emerging nation are lacking skills and tradition in communicating internal actions such as BSR activities.…”

“…Therefore, in the present study we refer corporate reputation as the general impression reflecting the key stakeholder perception about the business initiatives particularly on the social responsibility issue and the assessments about the business product or services. Five items were adapted from Petrick (2002) to measure the construct, and was tested by Hsu (2012) and to achieve internal consistence reliability and convergent validity.…”

“…Despite the fact that business in developing nations have different system from those in USA and Europe. This information is very significant because organization need to recognized the important of business ethics and social responsibility dimension in their decision making process before they can apply then in business setting (Hsu, 2012;Retab, Brik, & Mellahi, 2009).…”

The "Virtuous Circle" Between Corporate Social Performance and Corporate Financial Performance in the European Banking Sector

“…Banks are aware of the specificity of their business, based on the relationship of trust with the public and this awareness explains the presence of a CSR section in the annual financial statements (Wu and Shen, 2013). Following one of the most profound financial crises in history, which directly involved all the major banks in the world and undermined their credibility and reputation, CSR is perceived as a strategy to re-establish bank's credibility (Hsu, 2012;Schultz, Castelló, and Morsing, 2013). The banking sector's commitment to ethical policies and activities has important implications (Forcadell and Aracil, 2017).…”