The adoption of artificial intelligence and robotics in the hotel industry: prospects and challenges

“…Their study is focused on young consumers and indicates that frequent users of robotic experiences do not pay much attention to robotic embodiment: the more knowledge consumers have about how automation and nonhuman agents work, the less important robot morphology is. Pillai and Sivathanu's [78] study of customers' behavioral intentions towards robotization noted this technological aspect among several aspects that require careful attention in designing successful HRIs: the perceived intelligence of the service robot, trust relations, technology anxiety, and the need to reduce customer uncertainties (see also [79,80]).…”

Section: Anthropomorphism Zoomorphism and Robotic Embodimentmentioning

confidence: 99%

Co-Creating New Directions for Service Robots in Hospitality and Tourism

Fusté‐Forné

Jamal

2021

Tourism and Hospitality

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Research on the relationship between automation services and tourism has been rapidly growing in recent years and has led to a new service landscape where the role of robots is gaining both practical and research attention. This paper builds on previous reviews and undertakes a comprehensive analysis of the research literature to discuss opportunities and challenges presented by the use of service robots in hospitality and tourism. Management and ethical issues are identified and it is noted that practical and ethical issues (roboethics) continue to lack attention. Going forward, new directions are urgently needed to inform future research and practice. Legal and ethical issues must be proactively addressed, and new research paradigms developed to explore the posthumanist and transhumanist transitions that await. In addition, closer attention to the potential of “co-creation” for addressing innovations in enhanced service experiences in hospitality and tourism is merited. Among others, responsibility, inclusiveness and collaborative human-robot design and implementation emerge as important principles to guide future research and practice in this area.

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“…In addition, IDSS is still costly and bears some challenges because it is relatively new, and hotels often lack the expertise to adopt it. Moreover, there is ambiguity about the various impacts that IDSS can cause, which could lead to adverse consequences (Nam et al, 2020). Internet connectivity is another technical obstacle that hotels may encounter for IDSS technology to function.…”

Section: Electronic Analysis Of Riskmentioning

confidence: 99%

“…For example, AI can emphasize collaboration in all supply chain activities, and this, in turn, allows for the full integration of the entire supply chain operations. Additionally, AI has added a unique dimension that has radically transformed the nature of hotel supply chain principles and practices (Nam et al, 2020). The impetus for this dramatic transformation, which is described by some as a "tsunami-like transformation", emerges from the fact that AI is a powerful approach facilitating the synthesis and synchronization of all supply chain data and processes (Teniwut and Hasyim, 2020).…”

Section: Introductionmentioning

confidence: 99%

“…Buhalis et al (2019) predicted that during the next 75 years, this technology will reshape and transform the hotel industry in general. However, the readiness of hotel supply chains to embrace such technological transformation seems equivocal (Nam et al, 2020). Several leading hotel supply chains around the world such as Hilton Worldwide, Marriott International, Ritz Carlton, Four Seasons Hotels, AccorHotels, Inter-Continental Hotel Group, and Starwood Hotel do leverage various AI and robotbased technologies by fully implementing the latest technological systems (Haaser et al, 2018;Francis, 2019).…”

Section: Introductionmentioning

confidence: 99%

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Transforming Hotel Supply Chain Using Intelligent Decision Support System: Prospects and Challenges

Kamar

2021

Journal of Association of Arab Universities for Tourism and Hos

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Modern technological innovations are driving the trends to digitalize the hotel supply chains. The most famous and used technologies are artificial intelligence, robotics, blockchain, and advanced predictive analytics. These technologies provide the tools that will inevitably redesign and transform many aspects of the hotel supply chains. Thus, this study aims to investigate the opportunities and chart the path to adopt the Intelligent Decision Support System (IDSS) in hotel supply chain management. IDSS is a computerized information system that facilitates the decision-making process by creating alternatives, which can then be evaluated using a set of predetermined patterns to make reliable and fact-based decisions. To that end, this study engaged in 12 Delphi survey with hotel managers and key industry experts in Egypt and received additional inputs from 70 structured surveys conducted amongst four and five-star hotels located in Cairo, Giza, Alexandria, Sharm El-Sheikh, and Hurghada which allow a deeper insight into the prospective scenarios of how IDSS could be applied in hotel supply chain management. The results unveiled that the hotel supply chains in Egypt are moving towards digital transformation, albeit with slow steps. Also, the results revealed that data quality, analytical decision-making capabilities, and transformational impacts appear to be critical factors that influence the adoption of IDSS. A key finding of this study is that Egyptian hotels cannot reap the integration advantage of IDSS technology without additional engagement with supply chain partners.

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The adoption of artificial intelligence and robotics in the hotel industry: prospects and challenges

Cited by 154 publications

References 53 publications

Electronic Markets on sustainability

Electronic Markets on sustainability

Co-Creating New Directions for Service Robots in Hospitality and Tourism

Transforming Hotel Supply Chain Using Intelligent Decision Support System: Prospects and Challenges

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