The Adaptive Fitting Room

Sjøbakk, Børge; Landmark, Andreas D.; Hübert, Hans Petter

doi:10.1007/978-3-319-48511-9_7

Cited by 3 publications

(7 citation statements)

References 19 publications

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“…Magic mirrors may potentially affect the perception of how well the cross-selling offer complements the original product choice. Another potential control factor for product fit could be how consumers perceive such additional service of magic mirrors: Do they provide added value [79] or are they perceived as promotional?…”

Section: Discussionmentioning

confidence: 99%

“…Stationary retailers are challenged by this informational convenience of online shopping. Augmented reality, such as magic mirrors, can provide recommendations and visual fitting [79]. The use of augmented reality could, thus, help reduce the information deficits at the point of sale compared to online shopping.…”

Section: Discussionmentioning

confidence: 99%

“…The alternative scenario included a magic mirror as an augmented reality technology to present a cross-selling offer. This is similar to the scenario in Sjøbakk et al [79]. The scenarios were also created gender-specific, resulting in four scenarios (2 with/without augmented reality x 2 female/male).…”

Section: Methodsmentioning

confidence: 99%

“…An in-store augmented reality application is the so-called magic mirror. Magic mirrors allow consumers to virtually try on apparel [33] and accessories [79]. Beyond singular product presentation, magic mirrors can also provide consumers with crossselling offers that match their originally chosen product [79].…”

Section: Introductionmentioning

confidence: 99%

“…Magic mirrors allow consumers to virtually try on apparel [33] and accessories [79]. Beyond singular product presentation, magic mirrors can also provide consumers with crossselling offers that match their originally chosen product [79]. The displays of magic mirrors can also provide additional information to reduce the potential information deficit in comparison to online shopping.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Magic mirror on the wall: Cross-buying at the point of sale

Schultz

Gorlas

2023

Electron Commer Res

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Stationary retailers may introduce new technologies, such as augmented reality, to provide product information and recommendations and thus improve shopping experience. Examples of such augmented reality applications are magic mirrors that enable virtual try-on and may induce cross-buying intention. Based on an experimental scenario and the corresponding results from 301 questionnaires, we find that magic mirrors positively impact consumers’ cross-buying intention. Cross-buying behavior depends particularly on price attractiveness and the aesthetic appeal of the products. Further, men place less emphasis on price attractiveness when considering cross-buying options than women. Whereas magic mirrors reduce the relationship between perceived product benefits and cross-buying behavior, the technology increases the positive effect of perceived convenience on consumers’ buying behavior. Magic mirrors, thus, improve convenience but hinder the perception of product benefits – these are better communicated by sales assistants. Magic mirrors may only partly replace sales staff, but retailers can combine both to serve consumers better.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Magic mirror on the wall: Cross-buying at the point of sale

Schultz

Gorlas

2023

Electron Commer Res

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Magic Mirror: “You are the Fairest of Them All!” Cross-buying at the Point of Sale

Gorlas

Schultz

2022

Advances in Digital Marketing and eCommerce

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State of the art of item-level RFID deployments in fashion and apparel retail

Cilloni

Leporati

Rizzi

et al. 2019

RFT

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Fashion and apparel retail have been driving the adoption of RFID for the last 10 years. This paper strives to present an overview of the current adoption of RFID technology in this sector and to improve the understanding of the evolution of use cases (UCs) over time by proposing a framework for the UC lifecycle. This tool allows us to classify UCs with six different labels (core, intermittent, trendy, vintage, innovative or ghost) according to three dimensions. We analysed and classified more than 220 scientific papers, magazine articles, white papers, web news stories and press releases as well as confidential information from system integrators dealing with UHF RFID projects in fashion and apparel retail in recent decades. We are not aware of any other study covering this issue, and the results we obtain represent an updated and thorough overview of UHF RFID adoption in the fashion industry. We believe that, by keeping the framework updated, we could create a barometer of RFID adoption in fashion and apparel retail while obtaining further insights on UC evolution over time.

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The Adaptive Fitting Room

Cited by 3 publications

References 19 publications

Magic mirror on the wall: Cross-buying at the point of sale

Magic mirror on the wall: Cross-buying at the point of sale

Magic Mirror: “You are the Fairest of Them All!” Cross-buying at the Point of Sale

State of the art of item-level RFID deployments in fashion and apparel retail

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