The Acceptance Behavior of New Media Entertainment Among Older Adults: Living Arrangement as a Mediator

Abstract

New media entertainment is currently being spotlighted by business practitioners and researchers. This article highlighted this issue of elder online users and explored the factors affecting their acceptance decisions in new media entertainment. Older adults prefer to status and value orientations, so their online acceptance of new media entertainment is significantly influenced by the perceived usefulness and social benefits. In addition, types of living arrangement significantly affect technology acceptance model of older adults.

Online consumer resilience during a pandemic: An exploratory study of e-commerce behavior before, during and after a COVID-19 lockdown

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How consumer behaviours changed in response to COVID-19 lockdown stringency measures: A case study of Walmart

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What do users care about? Research on user behavior of mobile interactive video advertising

“…These models are developed to explain the user's acceptance of a new technology from the perspective of usage behavior ( Ma et al., 2021 ). In order to use new technologies, media may need to overcome financial constraints, health barriers, and insufficient operational guidance and experience (D. Liu, Liu and Tu, 2020 ), which means that audiences have to pay extra costs in order to use new forms of media that are iterated by technology. Take interactive video as an example, new media technologies provide more interactivity between audiences and media ( Tefertiller, 2020 ).…”