The Ability of MSMEs in Kampoeng Tahu Tinalan to Deal With the COVID-19 Pandemic: A Structured Study of Whole Aspects Through Preliminary SWOT Analysis
Abstract:The purpose of this research was to identify the internal and external factors of MSMEs to map and formulate the right strategy required to deal with the COVID-19 pandemic in Kampoeng Tahu Tinalan, Kediri. This was qualitative and descriptive research and the snowball non-probability sampling method was used to collect primary data through questionnaires, in-depth interviews and focus group discussions (FGD). The data were analyzed using the SWOT analysis method. The results showed that these MSMEs’ strengths … Show more
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