2004
DOI: 10.1080/18125980408529730
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The 1572 pontifical in the library archives of the university of South Africa, pretoria

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Cited by 15 publications
(27 citation statements)
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“…Entrepreneurs are individuals who identify creative business opportunities, take the risk of establishing a business, and have talent and skills to manage and grow a businessin the process creating wealth and employment. Entrepreneurs are also innovators, who are looking for better and more efficient and profitable ways to do things (Steyn, 1998). Being innovative is an important quality of a farmer-entrepreneur, especially when the business faces strong competition or operates in a rapidly changing environment (as South African poultry farmers are currently facing with implementation of the Agoa agreement between South Africa and the USA).…”
Section: Entrepreneurship and Qualities Required For Agripreneurshipmentioning
confidence: 99%
“…Entrepreneurs are individuals who identify creative business opportunities, take the risk of establishing a business, and have talent and skills to manage and grow a businessin the process creating wealth and employment. Entrepreneurs are also innovators, who are looking for better and more efficient and profitable ways to do things (Steyn, 1998). Being innovative is an important quality of a farmer-entrepreneur, especially when the business faces strong competition or operates in a rapidly changing environment (as South African poultry farmers are currently facing with implementation of the Agoa agreement between South Africa and the USA).…”
Section: Entrepreneurship and Qualities Required For Agripreneurshipmentioning
confidence: 99%
“…There are various reasons for, and theoretical/practical problems with regard to, the above, notably the following:Which mechanisms/concepts exist or which theoretical guidelines are to be followed to incorporate societal and stakeholder expectations, values, norms and standards into strategy development, and what is the relevant strategy process into which they should be incorporated?Who is to take responsibility for identifying these societal and stakeholder expectations, values, norms and standards, and how is it to be done?What are these societal and stakeholder expectations, values, norms and standards that are to be incorporated and how do they manifest in practice?To address these questions, the major research objective of this article is to explore enterprise strategy as a concept that explicates corporate communication's strategic contribution at the macro organisational level. In support of the major objective, the following secondary objectives have been set:To explicate the concept of “enterprise” strategy (Ansoff, 1979; Freeman, 1984; Digman, 1990; Judge and Hema, 1994; Hemphill, 1996; Stead and Stead, 2000; Steyn, 2002a, 2003a) as a mechanism/theoretical guideline and a relevant strategy process for incorporating societal and stakeholder expectations, values, norms and standards into the organisation's strategy development, in order to achieve the organisation's non‐financial goals (Steyn, 2002a, 2003a; Steyn and Bütschi, 2004, 2003; Prinsloo, 2004; Global Alliance of Public Relations and Communication Management, 2005; Worrall, 2005; Steyn (2007), in Toth, 2007; Steyn and Niemann, 2008; Niemann, 2009). To explicate how practitioners, playing the role of the corporate communication/ PR strategist, can make an important contribution in identifying societal expectations, values, norms and standards as input for the development of enterprise strategy (Steyn, 2000a, b, 2002b, 2003b, 2009; Steyn and Everett, 2009).…”
Section: Problem Statementmentioning
confidence: 99%
“…In support of the major objective, the following secondary objectives have been set:To explicate the concept of “enterprise” strategy (Ansoff, 1979; Freeman, 1984; Digman, 1990; Judge and Hema, 1994; Hemphill, 1996; Stead and Stead, 2000; Steyn, 2002a, 2003a) as a mechanism/theoretical guideline and a relevant strategy process for incorporating societal and stakeholder expectations, values, norms and standards into the organisation's strategy development, in order to achieve the organisation's non‐financial goals (Steyn, 2002a, 2003a; Steyn and Bütschi, 2004, 2003; Prinsloo, 2004; Global Alliance of Public Relations and Communication Management, 2005; Worrall, 2005; Steyn (2007), in Toth, 2007; Steyn and Niemann, 2008; Niemann, 2009). To explicate how practitioners, playing the role of the corporate communication/ PR strategist, can make an important contribution in identifying societal expectations, values, norms and standards as input for the development of enterprise strategy (Steyn, 2000a, b, 2002b, 2003b, 2009; Steyn and Everett, 2009). To explore the literature for concepts that could be seen to express/embody current societal expectations, values, standards and norms.To explore the literature for guidelines or recommendations (non‐legislative measures) as well as laws (legislative measures) that address these expectations, values, standards and norms.Secondary Objectives 1 and 2 are to be achieved through a conceptual analysis, leaning on the theoretical framework of the study.…”
Section: Problem Statementmentioning
confidence: 99%
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