That's the Press, Baby! How journalists co-create family business brands meanings: A mixed method analysis

Mangiò, Federico; Mismetti, Marco; Lissana, Elena; Andreini, Daniela

doi:10.1016/j.jbusres.2023.113842

Cited by 8 publications

(2 citation statements)

References 92 publications

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“…Information per stakeholder group is exchanged for a collective perception on which consensus is dubious. Reputation has been measured in a variety of ways, including market share (Fang, 2005), users of service (Paul et al, 2023) in addition to a content analysis of media data (Mangio et al, 2023).…”

Section: Corporate Imagementioning

confidence: 99%

Building corporate image through social media: role of impression management

Aly Hussien Aly Abdou

2023

JESI

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The study investigated impression and corporate image management through a qualitative analysis that included three social networking platforms (Instagram, Twitter, and Facebook). Four hundred-seven users of Egyptian telecommunications services participated. They used four service providers: Telecom Egypt, Vodafone, Orange, and Etisalat Misr. Primary data was collected during January -March 2023. According to the statistical analysis, there is a difference in impression management practices and corporate image creation in the Egyptian telecommunication industry. The author revealed the contribution of social media platforms to building corporate image via impression management. The change in impression management explains 74.3% of the difference in the corporate image. A study of the effective contribution of social media platforms to the company's image-building reveals the differences in platform user characteristics. The study's limitation was one country's and one industry's scope. Therefore it is suggested to re-test raised hypotheses in other countries and industries.

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Section: Corporate Imagementioning

confidence: 99%

Building corporate image through social media: role of impression management

Aly Hussien Aly Abdou

2023

JESI

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“…New insights can be derived by combining approaches such as text-mining techniques applied to big data (e.g. social media posts, newspapers press), structural topic modeling and aspect-based sentiment analysis (Dehler-Holland et al, 2022), with a qualitative method (for an example, see Mangiò et al, 2023). Other examples of potentially insightful mixed methods include the combination of case-based data on family business branding strategies with survey data on consumers' perceptions before and after the implementation of different branding approaches.…”

Section: Introductionmentioning

confidence: 99%