Building corporate image through social media: role of impression management
Shereen Aly Hussien Aly Abdou
Abstract:The study investigated impression and corporate image management through a qualitative analysis that included three social networking platforms (Instagram, Twitter, and Facebook). Four hundred-seven users of Egyptian telecommunications services participated. They used four service providers: Telecom Egypt, Vodafone, Orange, and Etisalat Misr. Primary data was collected during January -March 2023. According to the statistical analysis, there is a difference in impression management practices and corporate image… Show more
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