Thai persuasive discourse: a systemic functional approach to an analysis of amulet advertisements

Patpong, Pattama

doi:10.14198/raei.2009.22.13

Cited by 12 publications

(8 citation statements)

References 7 publications

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“…Reading the clauses, it is evident what the writer is referring to or what s/he wants us to do in case of imperatives. Ayoola (2015) and Patpong (2009) came to similar findings while analysing the choice of mood and themes in public service advertisements and concluded that simple and unmarked topical themes were preferred when it came to public service advertisements. Ayoola (2015) established writers tend to avoid the marked Theme so the reader does not misinterpret the information and this also corresponds with the current findings of the study.…”

Section: Discussionmentioning

confidence: 68%

The Language of COVID-19: A Theme-Rheme Analysis of the Health Awareness Campaigns

Nisar¹,

Noor²,

Irshad³

2020

LLR

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The paper investigates the thematic patterns of health awareness campaigns made during the COVID-19 pandemic. The aim is to scrutinize the types of themes used in such prosocial advertisements by analyzing the theme placement and the elements inside those themes. COVID-19 was declared a global pandemic in 2020 due to which health organizations proceeded to spread warnings and health awareness campaigns. In these circumstances, the language of these campaigns played a significant role in delivering the message to the people. In total, 75 posts were taken from official Instagram accounts of the World Health Organization (WHO) and the Centre for Disease Control (CDC) between March 21st, 2020 and June 21st, 2020. In this mixed-method study, a quantitative method has been used to obtain the ratio of unmarked and marked themes present in the data, which are further analysed qualitatively with Halliday’s (1994) theme-rheme model. We found that the majority of the clauses use unmarked themes, while marked themes are not as frequent. Through the preference of simple Theme over multiple Theme, complex language structure (clause-complex) has been avoided. This shows the awareness of respective organizations regarding the critical role language plays in influencing the audience, especially during a global health crisis.

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Section: Discussionmentioning

confidence: 68%

The Language of COVID-19: A Theme-Rheme Analysis of the Health Awareness Campaigns

Nisar¹,

Noor²,

Irshad³

2020

LLR

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“…Halliday opines that the writer's choice of linguistic features and function emanates from social circumstances which in turn influences his perception. For Patpong (2009), this creates avenues for the employment of social rules and relations that could be used in the analysis of a text.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…It works on the usage of words and manner of expression to create cohesion in the text. Patpong (2009) views it as a resource for presenting interpersonal and ideational meanings as information organized into a text unfolding in context.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Transitivity and mood in Helon Habila’s Waiting for an Angel and Ngózi Chuma-Udeh’s Forlorn Fate

Ngozi,

Kechinyere,

Ify

et al. 2022

Integ. J. Arts Human.

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This study examines transitivity and mood in Helon Habila’s Waiting for an Angel and Ngozi Chuma-Udeh’s Forlorn Fate. It is a textual analysis with particular emphasis on the functional value of the language use in relation to the transitivity system and mood system inherent in the extracted sentences which form the data and their significance. The research design for this study is a descriptive qualitative method of analysis based on some principal approaches to the analysis of a text. The theoretical framework that guides this study is Halliday’s Systemic Functional Theory of Grammar (SFG) propounded in the 1960s which lays emphasis on the functions of language in context of situation. The tool is syntax. The findings of the research show that Habila makes use of suitable actors, processes, goals and appropriate clauses to highlight the portrayal of poverty, disillusionment, misgovernance and political ineptitude under autocracy in Nigeria as portrayed in the work. Chuma-Udeh as a descriptive writer also uses suitable actors, processes, goals and appropriate clauses to capture vividly the grave living conditions of the inhabitants of the Odua Ancient Kingdom and ecological issues in the Niger Delta. The authors conclude that the writers are able to communicate their message powerfully and creditably to the audience. They use appropriate abstract concepts and human characters in the novels as actors and participants. The linguistic structures used in the texts enable the writers to communicate powerfully as well as creditably, both their social and personal experiences.

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“…In a review of the literature on advertisements, there are studies employing Systemic Functional Linguistics (hereafter SFL) as their theoretical framework, such as Patpong (2009) who discovered that the use of language in amulet advertisements is one example to demonstrate the persuasive use of language. Yet Patpong deals with the discourse of advertisements in general, but not tourism discourse in particular.…”

Section: Introductionmentioning

confidence: 99%

Tourism Discourse Revisited: An Analysis of Evaluative Strategies in Tourist Brochures from a Systemic Functional Linguistics Perspective

Jalilifar

Moradi

2019

J. engl. stud. (Logroño, internet)

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Today, studying tourism discourse has become widespread among scholars in the field of text analysis. However, few, if any, studies which have addressed the language of tourism have examined the verbal content of travel brochures from the point of view of the appraisal model. The major questions addressed in this study pertain to Graduation strategies as part of appraisal strategies in the discourse of tourism as well as the lexico-grammatical resources for the coding of these strategies in texts. The dataset comprised 50 e-brochures released by tour operators across the United States within the period 2012 to 2013. First, the data were examined quantitatively to identify the statistical variations in utilizing Graduation strategies in tourist brochures. The preferences for lexico-grammatical resources for the construal of these strategies were also illustrated in light of a qualitative analysis. The results of the study revealed that the discourse of travel brochures is loaded with Graduation strategies. The subsystems within the system of Graduation were shown to serve as strong tools in promoting various aspects of tourist destinations such as the number and distribution of tourist sites over an area.

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Thai persuasive discourse: a systemic functional approach to an analysis of amulet advertisements

Cited by 12 publications

References 7 publications

The Language of COVID-19: A Theme-Rheme Analysis of the Health Awareness Campaigns

The Language of COVID-19: A Theme-Rheme Analysis of the Health Awareness Campaigns

Transitivity and mood in Helon Habila’s Waiting for an Angel and Ngózi Chuma-Udeh’s Forlorn Fate

Tourism Discourse Revisited: An Analysis of Evaluative Strategies in Tourist Brochures from a Systemic Functional Linguistics Perspective

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