Abstract:The paper investigates the thematic patterns of health awareness campaigns made during the COVID-19 pandemic. The aim is to scrutinize the types of themes used in such prosocial advertisements by analyzing the theme placement and the elements inside those themes. COVID-19 was declared a global pandemic in 2020 due to which health organizations proceeded to spread warnings and health awareness campaigns. In these circumstances, the language of these campaigns played a significant role in delivering the message … Show more
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