Thai Consumers Satisfaction after Receiving Services from Thailand's Newest Low-Cost Airline

Abstract

Thai Thai Smile is Thailands Newest Low Cost Airline Launched in 2012. The demand for low-cost airlines in the Thailand has also needs more and growing fast. This research studies about Thai consumers satisfaction after receiving services from Thailand's newest low cost airline. Employs sampling method on 400 Thai people who live in Bangkok and have used Newest Low Cost Airline to travel. A random convenience sampling technique together with surveys is used to collect data. At a significance level of 0.05, demographic factors including gender, age, education, monthly income, and occupation do affect Thai consumers satisfaction after receiving services from Thailand's newest low cost airline. In addition to the service marketing mix (7PS) influence Thai consumers satisfaction after receiving services from Thailand's newest low cost airline. Product, Process, People and Physical Evidence mostly affect Thai consumers satisfaction after receiving services from Thailand's newest low cost airline. Examples are the convenience of luggage claim, The announcement and information from the cabin crews and the captain, and the aircraft used for the traveler with a new and modern design that convenient to use. Following by Place and Price respectively, while Promotion is among the bottom ranking.

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