Text Mining to Understand Major Keywords Explaining Sentiments of Travelers Using Travel Related Online Services in India

Mane, Dashrath; Srivastava, Prateek

doi:10.1007/978-3-030-46943-6_32

Cited by 3 publications

(2 citation statements)

References 5 publications

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“…As online tourism platforms often evolve into social communities that shape tourist attitudes, values and beliefs (Terziyska and Damyanova, 2020), thus providing researchers with an alternative to traditional field-based surveys (Mkono, 2012). However, the netnographic approach has been subjected to debates on theoretical and ethical grounds (Dillette et al , 2021; Kozinets et al , 2014; Mane and Srivastava, 2020; Roy et al , 2015).…”

Section: Methodsmentioning

confidence: 99%

Exploring the wellness dimensions of wine tourism experiences: a netnographic approach

Kotur

2022

IJWBR

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Purpose In a post-COVID world, tourists seeking wellness through unique tourism experiences is expected to intensify. The purpose of this study is twofold – to provide baseline information to explore interlinkages between wine tourism and wellness and to identify wine tourism experiences that create a sense of wellness among wine tourists. Design/methodology/approach This study adopts a netnographic approach by analysing user-generated content collected from the TripAdvisor platform. A total of 2,117 reviews of seven wineries in Maharashtra, India, were coded. Findings Fourteen interpretive codes were identified and positioned within Dunn’s (1959) four dimensions of wellness, namely, body, mind, spirit and environment. The findings suggest that wine tourism experiences allow wine tourists to rejuvenate their mind, body and spirit, enhancing a sense of holistic wellness. Practical implications Proposed wellness dimensions of the wine tourism framework can be used by practitioners to enhance the quality and variety of their wine tourism offerings, extending into the realm of wellness. Originality/value To the best of the authors’ knowledge, based on the literature review, there are few studies examining wine tourism through the lens of wellness. Also, the study uses Indian wineries as the study site, offering an insight into tourist experiences of this growing wine tourism market.

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Section: Methodsmentioning

confidence: 99%

Exploring the wellness dimensions of wine tourism experiences: a netnographic approach

Kotur

2022

IJWBR

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“…Netnography and Tourism industry: Netnography is Method used for studying culture and communities online. It is a tool to understand social interaction in digital communications [6]. Netnography is a known tool accepted as a virtual ethnography tool, is being explored along with text mining.…”

Section: B Online Travel Services In Indiamentioning

confidence: 99%

Netnography and Text Mining to Understand Perceptions of Indian Travellers using Online Travel Services

Mane¹,

Srivastava²

2020

IJACSA

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Advancements in the electronic commerce industry have helped online travel services (OTA) in many ways. The paper examines the overall impact of traveller's using online services and their sentiments derived from a collection of reviews for online travel service providers known as online travel agents (OTA) in India. Customer reviews from different identified sources are collected and the satisfaction of travellers using various online travel services is analyzed using netnographic analysis and text mining. This paper also covers a detailed process of data collection, analysis using netnography and text mining methods which helps us for the analysis and deriving sentiments from collected reviews. Various results obtained are presented as part of token lists, keyword analysis, and servicespecific analysis. The statistical analysis of different results is tested to understand the relationship between various services and OTA.

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Assessing Travellers Perception Levels towards Select Online Travel Agents (TA) in India using Netnography and Text Mining

Mane¹,

Srivastava²,

Jain³

et al. 2021

INDJCSE

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This paper explores the overall effect of the use of online services by travelers and their feelings resulting from a series of feedback. Customer reviews are obtained from various sources and the satisfactions of travelers using different online travel related service providers is analyzed. A new term is coined and referred to as "Netno-Mining," which integrates two words Text mining and Netnography. Different results obtained by processing netnographic data and text based mining techniques are used to interpret satisfaction, perception of tourist/ travellers using online services. This paper covers perception derived by analysis of review rating values and sentiment-based levels.

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Text Mining to Understand Major Keywords Explaining Sentiments of Travelers Using Travel Related Online Services in India

Cited by 3 publications

References 5 publications

Exploring the wellness dimensions of wine tourism experiences: a netnographic approach

Exploring the wellness dimensions of wine tourism experiences: a netnographic approach

Netnography and Text Mining to Understand Perceptions of Indian Travellers using Online Travel Services

Assessing Travellers Perception Levels towards Select Online Travel Agents (TA) in India using Netnography and Text Mining

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