Netnography and Text Mining to Understand Perceptions of Indian Travellers using Online Travel Services

Mane, Dashrath; Srivastava, Prateek

doi:10.14569/ijacsa.2020.0110967

Cited by 2 publications

(1 citation statement)

References 4 publications

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“…24*7 availability of services is making it a convenient option for them. A detailed understanding of the online search and purchase behaviour of the customers is needed (Mane & Srivastava, 2020;Noor et al, 2020;Sadiq et al, 2021;Sharma et al, 2020;Sonwaney & Chincholkar, 2019).…”

Section: Discussionmentioning

confidence: 99%

Impact of Online Booking by Customers on Marketing and Sales Strategies of Travel Agents

Satghare

2023

EATSJ

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The travel industry always adopted new and advanced technologies easily and rapidly due to convenience. Revolution in e-commerce has changed the modus operandi of the industry. Tourism stakeholders are also adopting such technologies not only out of the self-convenience but also due to the increasing demand from consumers. Online search and purchase of travel services are common phenomenon nowadays which has affected travel agents massively. Notably, extremely limited studies have investigated the agencies' perspectives on such an effect. In this vein, the present study surveyed 189 travel agents of Aurangabad, a non-metro city prominently known as the tourism capital of the state of Maharashtra, through the online and offline distribution of questionnaires. Descriptive analysis was performed to analyse the primary data. The survey revealed the positive attitude of the travel agents towards this development. Further, they observed that easy information availability increased enquiries and sales of travel services. At the same time, it is evident that they have already started adopting such online services and, in the future, these technologies will become ubiquitous in the industry. Thus, the study suggested that there is a need for a proper mixture of technology and human assistance to have a bright future for travel agencies.

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Section: Discussionmentioning

confidence: 99%

Impact of Online Booking by Customers on Marketing and Sales Strategies of Travel Agents

Satghare

2023

EATSJ

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Assessing Travellers Perception Levels towards Select Online Travel Agents (TA) in India using Netnography and Text Mining

Mane¹,

Srivastava²,

Jain³

et al. 2021

INDJCSE

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This paper explores the overall effect of the use of online services by travelers and their feelings resulting from a series of feedback. Customer reviews are obtained from various sources and the satisfactions of travelers using different online travel related service providers is analyzed. A new term is coined and referred to as "Netno-Mining," which integrates two words Text mining and Netnography. Different results obtained by processing netnographic data and text based mining techniques are used to interpret satisfaction, perception of tourist/ travellers using online services. This paper covers perception derived by analysis of review rating values and sentiment-based levels.

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Netnography and Text Mining to Understand Perceptions of Indian Travellers using Online Travel Services

Cited by 2 publications

References 4 publications

Impact of Online Booking by Customers on Marketing and Sales Strategies of Travel Agents

Impact of Online Booking by Customers on Marketing and Sales Strategies of Travel Agents

Assessing Travellers Perception Levels towards Select Online Travel Agents (TA) in India using Netnography and Text Mining

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