“…[38,65] It is well known that styryl-substitutedb enzenes undergo E/Z photoisomerizations;t he Z,E,E-conformer of 1,3,5-tris(styryl)benzene is less fluorescent than that of the E,E,E-conformer. [38,53,58,59] The lower temperature and increase in the viscosity of the medium hinder this type of deactivation process associated with changes in the molecular geometry, and thus, increase the value of the fluorescenceq uantum yield and lifetime. [58,59] Accordingly,t he formation of stacking aggregates shouldb lock the E/Z-photoisomerization processes and increaset he luminescence emission.…”