Abstract:Despite the potential benefits of implicit measures over self-report measures, they are rarely used in real-world contexts to predict behavior. Two potential reasons are that (a) traditional implicit measures typically show low predictive validity and (b) the practical utility of implicit measures has hardly been investigated. The current studies test the practical utility of a new generation of implicit measures for predicting drunk driving. Study 1 (N = 290) examined whether an implicit measure of beliefs ab… Show more
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