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2010
DOI: 10.1111/j.1460-2466.2010.01486.x
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Testing the Intramedia Interaction Hypothesis: The Contingent Effects of News

Abstract: Various forms of news use not only have independent impacts on political knowledge, but also create interactive effects across different types of news outlets. In the present study, data from 2 surveys conducted in 2004 were used to test hypotheses about the contingent effects of news media use on political knowledge. The results supported the intramedia interaction hypothesis regarding use of multiple similar (in terms of content and form) news outlets. For instance, use of both cable news and network news pr… Show more

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Cited by 16 publications
(8 citation statements)
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References 58 publications
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“…The contingencies on the other side of the chain, those affecting the contexts within which exposure occurs, have received less detailed examination. For example, Shen and Eveland (2010) pose and test an "intramedia interaction hypothesis," finding that different mixes of news media sources within an individual's media repertoire produce distinct-and not always additive-learning effects.…”
Section: Research Questions Generated By the Curated Flows Frameworkmentioning
confidence: 99%
“…The contingencies on the other side of the chain, those affecting the contexts within which exposure occurs, have received less detailed examination. For example, Shen and Eveland (2010) pose and test an "intramedia interaction hypothesis," finding that different mixes of news media sources within an individual's media repertoire produce distinct-and not always additive-learning effects.…”
Section: Research Questions Generated By the Curated Flows Frameworkmentioning
confidence: 99%
“…That is, discussing topics encountered in the media should lead to better understanding and recall of the media information than exposure to media content-absent discussion. The intramedia interaction hypothesis (53) suggests that the impact of media use across different sources and channels should not be viewed as a simple process of additive effects, with each additional source of news being used adding an additional increment of influence. Rather, the impact of using any given source (e.g., ABC vs. NBC vs. CNN vs. Fox News) or form (e.g., CNN vs. CNN.com) of media may depend on which other forms of media (if any) are also being used.…”
Section: Evidence Of Media Impactmentioning
confidence: 99%
“…First, from a media effects perspective, this study shows that it is important to move beyond simply looking at the effects of media in isolation from one another. This study provides empirical support for calls made by other scholars (Holbert & Benoit, 2009;Shen & Eveland, 2010) to examine the combined effects of different media on important outcome variables.…”
Section: Discussionmentioning
confidence: 53%
“…However, no empirical work has examined the relationship between consuming Moreover, scholars have recently argued that political communication research should examine mediation and moderation in the context of combined media use (i.e., looking at combined effects of consuming a range of media messages; Holbert & Benoit, 2009). In other words, scholars should look at the complementary effects of political media (Holbert, 2005a;Shen & Eveland, 2010). The combination of these two points indicates that the complimentary effects of consuming both one-sided and two-sided media messages should lead to higher levels of attitudinal ambivalence.…”
Section: Two-sided Political Media Consumption and Attitudinal Ambivamentioning
confidence: 95%
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