“…Personal narratives, for example, can convey more concrete, emotion-laden, and thought-provoking messages, which may in turn tap into viewers' emotional dimension of risk characteristics (Green, 2006;Lemal & Van den Bulck, 2010). As the differential-impact hypothesis predicts, when viewers identify or empathize with a main character and a narrative in entertainment media, this identification may contribute to increasing their senses of dread or immediacy, which in turn can increase their perception that a hazard is relevant to themselves (Basil, 1996;Snyder & Rouse, 1995;So et al, 2011).…”