Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers

Baima, Gabriele; Santoro, Gabriele; Pellicelli, Anna Claudia; Mitręga, Maciej

doi:10.1108/imr-03-2021-0122

Cited by 14 publications

(2 citation statements)

References 140 publications

(277 reference statements)

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“…Although the literature on the subject has so far analysed benefits achieved by purchasers through cooperation with other entities, including offerors, the benefits have not been considered in the context proposed in this article; the expected environment of this cooperation and its specifics have not yet been taken into account. Among the benefits obtained by active purchasers, the following have been mentioned: the possibility of obtaining products that better meet purchaser expectations (Chatterjee, Rana, Dwivedi, 2021; Seyyedamiri, Tajrobehkar, 2020), the possibility of experiencing satisfaction (see Alarcón López, Ruiz de Maya, López López, 2017), the possibility of sharing one's knowledge (Baima et al, 2022), the possibility of acquiring new knowledge (Chatterjee et al, 2021), the possibility of acquiring new skills (Mandolfo et al, 2020), the possibility of acquiring new experiences and/or sharing them (Chen et al, 2018), the possibility of achieving social benefits (Bettiga et al, 2018), e.g. establishing relationships with other entities, and the possibility of achieving happiness in a hedonistic dimension (Chagas, Aguiar, 2020), among others.…”

Section: Literature Reviewmentioning

confidence: 99%

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2022

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The paper provides a theoretical foundation of entrepreneurial ecosystems with strong focus on start-up ecosystem. The empirical purpose of the study is to identify the key actors, institutions and organisations which can provide a nurturing environment and services for the creation of the start-up ecosystem of the city of Poznań with regard to business-sciencegovernment collaboration. Design/methodology/approach: The research applies the method of in-depth semi-structured direct interview with experts in the field of support services to potential founders and start-ups with academic origin, the case study method, participatory observation, and reflection. The explorative qualitative study uses both descriptive and explanatory techniques. Findings: The research findings provide insight in the real nature of the local start-up ecosystem presenting its key stakeholders, the scope of their support and ways of creating a conducive environment for potential founders and start-ups. The research results highlight the importance of studying the interdependencies among key actors in the start-up ecosystem in order to provide them with necessary resources and to stimulate the synergy effect. Research limitations/implications: Research limitations resulting from the analysis of a purposefully-selected case of the start-up ecosystem do not allow formulating general conclusions. Nevertheless, it illustrates a real business practice and challenges of the development of the specific entrepreneurial ecosystem. Future research line will concern an in-depth analysis of the most critical obstacles in the process of start-up creation as well as the assessment of the interdependencies among the key stakeholders of the start-up ecosystem to look for more effective cooperation. Practical implications: The synthesis of the current reflections on entrepreneurial ecosystems and the research findings reflected here can benefit both employees of business incubators, researchers, and entrepreneurship teachers and become an inspiration for further analysis and extended research on problems associated with increasing the efficiency and sustainability of local start-up ecosystems and the need to build valuable relationships with key stakeholders. Originality/value: The originality of the conducted exploratory research lies in presenting the real business practice and challenges of the development of the specific entrepreneurial ecosystem, and thus contribute to the discussion on the dilemmas associated with conducting the more effective practice-oriented research on start-up ecosystems.

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Section: Literature Reviewmentioning

confidence: 99%

Untitled

2022

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“…The intertwining of knowledge sharing and digital technologies introduce another paper titled “Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers”, by Baima et al (2022). This article empirically analyzes 358 consumers in Italy, aiming to learn what motivates customers to submit product and service information on social media pages.…”

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confidence: 99%