Testing Measurement Equivalence of Eudaimonic and Hedonic Entertainment Motivations in a Cross-cultural Comparison

Odağ, Özen; Hofer, Matthias; Schneider, Frank M.; Knop, Katharina

doi:10.1080/17475759.2015.1108216

Cited by 15 publications

(15 citation statements)

References 45 publications

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“…It can also not be guaranteed that translated surveys have the same meaning (in the respective language). Therefore, it has to be acknowledged as one limitation that translated surveys might not grasp the same meaning for both cultural groups as a function of study language and mother tongue (see, e.g., Odağ et al., 2016).…”

Section: Discussion and Limitationsmentioning

confidence: 99%

“…Notably, participants did not differ regarding their interest in the consumption of hedonic media stimuli. Additionally, Odağ et al. (2016) compared participants from an individualist country (Germany) and a collectivist country (Turkey) regarding their answers on the eudaimonic/hedonic entertainment motivation scale.…”

Section: Values (Meaningful) Media and Cultural Differencesmentioning

confidence: 99%

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Meaningful entertainment experiences and self-transcendence: Cultural variations shape elevation, values, and moral intentions

Rieger

Frischlich

Oliver

2018

International Communication Gazette

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Previous research reported that meaningful entertainment experiences are associated with elevation, mixed affect, physical indicators, and moral motivations. The importance of values, particularly altruistic values and self-transcendence, was thought to play a central role. Although the importance of values has been found to vary across cultures, little research so far has examined cultural variations in the response towards meaningful entertainment. The present study, therefore, investigated how cultural variations in self-construals and the importance of values (self-enhancement, conservation, and self-transcendence) in movies are related to meaningful entertainment experiences. An online experiment in Germany and the United Arab Emirates (N ¼ 245) confirmed that meaningful entertainment elicited elevation. Elevation was associated with conservation and self-transcendence values and, via this path, increased moral motivations. An interdependent self-construal was related to elevation and to moral motivations. The results are discussed in light of current conceptualizations of inward-and outward-oriented gratifications of meaningful entertainment and the impact of values.

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Section: Discussion and Limitationsmentioning

confidence: 99%

Section: Values (Meaningful) Media and Cultural Differencesmentioning

confidence: 99%

Meaningful entertainment experiences and self-transcendence: Cultural variations shape elevation, values, and moral intentions

Rieger

Frischlich

Oliver

2018

International Communication Gazette

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“…Weinmann et al (2016) found evidence for configurated, metric, and scalar invariance for the ARS in different media formats. With a different questionnaire but the same dimensions, Odağ et al (2016) found cultural differences. However, mean scores of our study were comparable with Eden et al (2018).…”

Section: Discussionmentioning

confidence: 97%

I hear what you see: Effects of audio description used in a cinema on immersion and enjoyment in blind and visually impaired people

Hättich

Schweizer

2020

British Journal of Visual Impairment

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For people with disabilities being part of social life is essential for well-being. To accomplish this there are two possibilities: through interaction in person and through access to culture. One way to enjoy both possibilities is the cinema. For people with sight loss (people that are blind or visually impaired), there exists audio description which allows enjoying a film in a cinema. Project FASEA examined if this audience is as much immersed and could enjoy it as much as sighted people while watching a film with audio description, received through an app called ‘Greta’. Twenty-five people with blindness or visual impairment took part and were matched with sighted people in age, sex, education, and nationality. This was conducted in a commercial cinema under natural conditions with a comedy. We assessed immersion through the Narrative Engagement Scale (NES), the Modes of Reception Inventory (MOR), and the Audience Response Scale (ARS). Enjoyment was evaluated with the Emotions in Media Scale (EMS). People with sight loss showed lower scores in narrative understanding in NES and less thought-provoking and suspense in ARS. Also, they experienced fewer positive emotions. In all other scales, including all MOR scales, there were no differences between them and sighted people. The results confirm that audio description, provided by an application, is a useful tool for people with sight loss to immerse themselves and enjoy films as much as sighted people do and hence be part of social life.

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“…At the same time, as is the case with most media and communication theories (Odag˘and Hanke, 2018), most of this literature has been ethnocentric so far, with the majority of studies carried out in the USA and Western Europe (Bartsch and Schneider, 2014;Odag˘et al, 2016). The available literature on media entertainment is focused on 'W.E.I.R.D' populations thus far, i.e., individuals from Western, Educated, Industrialised, Rich, Democratic societies (Heinrich et al, 2010: 61).…”

Section: Introductionmentioning

confidence: 99%

Culture and media entertainment: A cross-cultural exploration of hedonic and eudaimonic entertainment motivations

Odağ

Uluğ

Arslan

et al. 2018

International Communication Gazette

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Recent studies have juxtaposed hedonic forms of media entertainment motivations (seeking for pleasure and fun) with eudaimonic forms (seeking for insights into the human condition). As most of this research was confined to the Western world so far, this contribution explores the impact of culture on hedonic and eudaimonic media entertainment motivations. Culture is conceptualized on both macro- and micro levels of analysis. On the macro level of countries, the study draws of Hofstede’s concept of individualism/collectivism. On the micro level of individuals, the study explores independent and interdependent self-construals and ethnic identity as potential influences on hedonic and eudaimonic entertainment. A survey was carried out with international students and non-students in Germany and Turkey ( N = 324). Cross-level operator analyses were calculated to explore relationships between cultural variables and hedonic/eudaimonic entertainment motivations. Results show consistently that variables of culture that tap into cultural belonging (collectivism, interdependence, and ethnic identity) are significant predictors of hedonic entertainment. Cultural variables that tap into distinctiveness and separation from one’s collective (individualism and independence) are significant predictors of eudaimonic entertainment. The study is among the first to explore the impact of cultural variability on entertainment motivations and thus especially relevant for sparking up a new line of research.

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Testing Measurement Equivalence of Eudaimonic and Hedonic Entertainment Motivations in a Cross-cultural Comparison

Cited by 15 publications

References 45 publications

Meaningful entertainment experiences and self-transcendence: Cultural variations shape elevation, values, and moral intentions

Meaningful entertainment experiences and self-transcendence: Cultural variations shape elevation, values, and moral intentions

I hear what you see: Effects of audio description used in a cinema on immersion and enjoyment in blind and visually impaired people

Culture and media entertainment: A cross-cultural exploration of hedonic and eudaimonic entertainment motivations

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