Testing a gambling warning label’s effect on behavior

Pws, Newall; Walasek, Lukasz; Singmann, Henrik; Ea, Ludvig

doi:10.31234/osf.io/dxfkj

Cited by 11 publications

(9 citation statements)

References 14 publications

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“…Therefore, Parke et al (2014) suggest that this information is displayed asynchronously rather than at the same time as the advertisements. Newall et al (2019) found that the "When the FUN stops, stop gambling" warning messages (which are presented alongside sports betting advertisements on online gambling operator's websites) did not have a significant effect on gambling behavior. However, further empirical research is required in order to examine the impact of responsible gambling campaigns on different media sources, for example, television advertisements.…”

Section: Discussionmentioning

confidence: 95%

“…Therefore, these promotions may be initiating online impulse gambling behavior. The uptake of wagering inducements has been previously found to predict impulse betting among problem gamblers and frequent sports viewers (Hing et al 2018) and gambling operators will often advertise recently "improved" or "flash odds," sometimes with a reduced time-frame, which makes the bet appear more urgent (Newall et al 2019). The present exploratory study found these promotions appeared to change betting behavior, but further research is required to examine how such promotions change betting behavior.…”

Section: Discussionmentioning

confidence: 99%

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A Thematic Analysis of Sports Bettors’ Perceptions of Sports Betting Marketing Strategies in the UK

Killick

Griffiths

2020

Int J Ment Health Addiction

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In the UK and other countries in the world, the volume of gambling advertisements is increasing, as is the popularity of online sports betting. While there is increasing research examining the content of such advertising, there is little research examining what gamblers themselves think about such advertising. Consequently, the aim of the present study was to firstly, explore the attitudes and opinions of sports bettors in response to marketing techniques used by the gambling industry and secondly, explore the perceived impact advertising has on their sports betting behavior. Semi-structured interviews were conducted with a sample of 19 UK sports bettors aged between 21 and 32 years old. Thematic analysis (TA) was used to analyze the transcripts. The analysis identified three main themes: (i) “temptation to gamble,” (ii) “promotion characteristics of gambling,” and (iii) “regulating gambling advertising.” Each theme consisted of two or three subthemes that illustrated the underlying factors that were perceived to be important aspects that contributed to the opinions and attitudes towards the advertising. Findings indicate that specific inducements including enhanced odds and “request-a-bet” promotions were perceived to increase feelings of control and reduce feelings of risk, in some cases resulting in the placing of impulsive bets. According to the participants, social media marketing was found to be intrusive and the frequency of gambling advertising contributed to the normalization of betting. The present study highlights the need for further research into the efficacy of current advertising regulations in the UK, with the end goal of minimizing gambling-related harm.

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Section: Discussionmentioning

confidence: 95%

Section: Discussionmentioning

confidence: 99%

A Thematic Analysis of Sports Bettors’ Perceptions of Sports Betting Marketing Strategies in the UK

Killick

Griffiths

2020

Int J Ment Health Addiction

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“…This specific message was identified in approximately two-fifths of the advertising sample utilised by Critchlow et al [ 54 ]. A recent study of 3000 gamblers, indicated that this particular message either showed no beneficial effect of curtailing gambling behaviour or produced a backfire effect that influenced increased betting participation [ 61 ].…”

Section: Discussionmentioning

confidence: 99%

Emergent gambling advertising; a rapid review of marketing content, delivery and structural features

et al. 2021

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Background Gambling advertising is well-funded and has become increasingly sophisticated in recent years. As the presence and pervasiveness of gambling advertising increases, there is a corresponding need for empirical understanding of the characteristics and trends associated with emergent gambling advertisements and marketing. However, there is limited data on this rapidly evolving phenomenon. Methods A rapid review was undertaken of the empirical research (2015–2020) that focused upon the content, delivery and structural features incorporated within emerging gambling advertising. Results Twenty-five studies were included in the review. The majority of these studies were conducted in either the UK or Australia; two jurisdictions that have unique and particularly liberal gambling environments. The literature suggests that emergent gambling advertising content is targeted, positively framed and in some instances, may overrepresent riskier bets. The sporting and social media spheres are densely populated with such advertisements that involve both direct and indirect marketing strategies. In relation to the online environment, there is evidence to suggest the emergence of more interactive advertisements that prompt user engagement. In addition, financial incentivisation has diversified and is often subject to strict and esoteric conditions. Despite these emergent trends, little provision is devoted to adequately displaying harm reductive or responsible gambling content within gambling advertising. Conclusions Overall, there is a paucity of research and lack of methodological diversity concerning the characteristics of advertising within the literature. The barriers to investigating emerging gambling advertising are discussed alongside future research priorities. It is important for this research area to expand in order to appropriately inform ethical industry marketing and effective harm-reduction strategies. [Pre-registered online via Prospero: CRD42020184349].

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“…Some warning labels are extremely generic (e.g., in Australia, 'Gamble responsibly'; in the UK, 'When the fun stops, stop'; or in Ontario, 'Play smart'). These labels provide little information to meaningfully guide consumers (Newall et al, 2019c) and might be ignored due to sheer repetition of content (Lole et al, 2019). Other gambling warning labels warn gamblers only about the product they are currently using, an approach that has been most consistently applied to electronic gambling machines (Wohl et al, 2014;Ginley et al, 2017;McGivern et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Statistical risk warnings in gambling

Newall

Walasek

Hassanniakalager

et al. 2020

Behav. Public Policy

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Gambling is considered a public health issue by many researchers, similarly to alcohol or obesity. Statistical risk warnings on gambling products can be considered a public health intervention that encourages safer gambling while preserving freedom of consumer choice. Statistical risk warnings may be useful to gamblers, given that net gambling losses are the primary driver of harm and that gambling products vary greatly in the degree to which they facilitate losses. However, there is some doubt as to whether statistical risk warnings are, in their current form, effective at reducing gambling harm. Here, we consider current applications and evidence, discuss product-specific issues around a range of gambling products and suggest future directions. Our primary recommendation is that current statistical risk warnings can be improved and also applied to a wider range of gambling products. Such an approach should help consumers to make more informed judgements and potentially encourage gambling operators to compete more directly on the relative ‘price’ of gambling products.

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Testing a gambling warning label’s effect on behavior

Cited by 11 publications

References 14 publications

A Thematic Analysis of Sports Bettors’ Perceptions of Sports Betting Marketing Strategies in the UK

A Thematic Analysis of Sports Bettors’ Perceptions of Sports Betting Marketing Strategies in the UK

Emergent gambling advertising; a rapid review of marketing content, delivery and structural features

Statistical risk warnings in gambling

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